An RMIT textile design graduate's global career accelerates next month with the release of her collection for Maxwell & Williams.
Lisa Petidis (nee Doutsas) won the RMIT University and Maxwell & Williams 2013 Industry Award for her Bachelor of Arts (Textile Design) final-year surface design work titled, "Oriental Blossom".
Recognising the exceptionally high standard of Ms Petidis' work, Maxwell & Williams not only awarded her as project winner, but also offered to place her designs into commercial production.
Ms Petidis said that as a graduate and emerging designer she was "over the moon" to have her work chosen for commercial production.
"Studying textile design has really changed my life and outlook for the better," she said.
"It's really brought out my creative side and I've learnt so much valuable information that I really feel like a true global designer."
Ms Petidis said the winning work incorporated two designs, which were created individually before being moulded into one.
Lisa Petidis used various textile design techniques including painting motifs with gouache and ink, converting artwork into digital files and printing onto a linen substrate.
"The first focuses on the flowers blooming from the branches of the tree, and the second focuses on the cherry blossom itself," she said.
"The bird was added to give the design character."
In the design process, Ms Petidis incorporated a blend of traditional and modern textile design techniques.
"I painted the motifs with gouache ink, which is similar to watercolour paint, and then used Photoshop and Illustrator to create an overall pattern and placement design for the ceramics," she said.
Ms Petidis drew inspiration from the classic traditions of blue and white china from around the world, as well as from the latest catwalk fashion trends.
"I was looking at designers such as Valentino, who designed some dresses with a modern take on classic porcelain floral patterns using icy blues."
Claire Chilcott, Creative Director at Maxwell & Williams, briefed final-year textile students on the company's requirements to create original dinnerware patterns, to reinvent the traditional blue china from our grandmother's pantries.
Cherry blossoms and bird patterns displayed on kimonos and in Japanese art inspired Ms Petidis’ designs.
"I was impressed by the creativity and strong design skills shown by Lisa and the other students," Ms Chilcott said.
"The students embraced the company's brand philosophy and in turn designed several collections that Maxwell & Williams are proud to showcase."
Program manager Dr Patrick Snelling said the Industry Partnership Award (IPA) between Maxwell & Williams and RMIT started in 2013 with a project based on the need to broaden the employment opportunities for graduate textile students, by developing original design projects for the ceramic decal and interior homewares industries
"The IPA's and our links with Australian industry create real-world projects for both the program and the students," he said.
"Partnerships with Melbourne based and export orientated companies such as Maxwell & Williams showcase the talents of our students for industry and enhance blended learning activities for creating graduate employment opportunities."
Ms Petidis' design will be released in stores on Monday, 1 September.
The product display shows how surface design is incorporated into the ceramics and linen to create a coordinated homewares collection.
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