RMIT students are helping to transform the culture at Australia Post through the creation of a customer innovation and design lab.
Undergraduate and postgraduate students from marketing, architecture and design programs have been taking part in the inaugural Australia Post Innovation Challenge, which is aimed at driving customer-led innovation.
Professor Mike Reid, Program Director, Master of Marketing, said: “The mission for the student teams was to transform Australia Post to work differently.
“It’s about encouraging employees to think in customer terms and generate ‘outside-the-square’ solutions that solve customers’ challenges while helping the business to deliver on its strategy to adapt to a changing environment.
“This challenge was something that Lenaig Musson, Head of CX Design at Australia Post, and I dreamed up when she approached me to talk about the lab they were starting to design.
“I felt that it was a great opportunity for our students to show off their talents and to be involved in a 'real-life' project.
“The competition came together very quickly and promises to be a platform for Australia Post and RMIT to do further work across any number of disciplines.”
At the conclusion of the Innovation Challenge the student teams came together to their share their insights and experience with RMIT staff and the team from Australia Post.
Greg Sutherland, Chief Marketing Officer, Australia Post, spoke about the project outcomes and awarded prizes to the three winning teams.
“This proposed lab, which will be built for our 111 Bourke Street office, is an important signal for cultural change in the organisation as well as a mechanism for developing new and improved products and services,” Mr Sutherland said.
“We have really been impressed by the quality of the work and the thinking that the student teams have undertaken.
“We would like to invite the teams to continue to participate in the design of the lab and to see it come to life.”