Students are working with promotional products supplier Aridzone to boost their marketing efforts.
The final year RMIT University Bachelor of Business (Marketing) students were asked to design a creative services plan as part of a work integrated learning project.
Kerry Schonfelder, Marketing Manager, Aridzone, said: “We provided the project brief along with relevant information on our company vision and market position.
“We then invited groups of students to our office for a detailed Q & A session."
The students undertook client interviews and secondary industry research before developing their own solutions under the direction of the RMIT teaching team, headed by Dr Marion Steel.
“Our aim in working with companies like Aridzone is to prepare students for their career in marketing, not just their entry level job,“ Dr Steel said.
“They are going to face big challenges as a result of multichannel marketing and communicating in a 24/7 virtual world becoming the norm.“
As part of their final assessment the students presented their ideas and recommendations to Ms Schonfelder and Aridzone Directors, Clive McCorkell and Anthony Brown.
“One of the key insights from working with the students was the reliance they placed on multi touch-point access in online channels, and the desire to see animated material,“ Ms Schonfelder said.
“Listening to the recommendations made us realise that this younger generation expect to conduct most purchasing functions online, and see face-to-face meetings as part of the strategy development, rather than negotiation.
“It has given us a lot to think about for future service design“.
Mr Brown said that working with the students provided refreshing insights into the promotional products industry.
“They do not yet have any preconceptions about what can be done so are more willing to think outside the square,“ he said.