RMIT students have travelled to Ireland to present an integrated marketing communications plan to a local tourism authority.
The Advanced Diploma of Business (Public Relations) students developed a communications plan for Dundalk Tourism as part of a global work integrated learning project.
The students worked in virtual teams with Kirkwood Community College in Iowa, USA, and Dundalk Institute of Technology in Dundalk, Ireland, throughout the semester to develop strategies and ideas for increasing international and domestic tourism into Ireland - and specifically the Dundalk region.
Alain Grossbard, Teacher, Vocational Business Education, delivered the classroom content at RMIT in Melbourne and helped students understand global communication protocols and the nuances of conducting online meetings and briefings.
At the end of semester, Program Manager Sally Parrott took 10 students to Ireland to meet with their USA and Irish team mates, workshop and refine their ideas and then present live to the client.
"The industry visit to Ireland took the project to another level," Ms Parrott said.
"The virtual team relationships grew even stronger in the face-to-face environment and the students were able to build on the work they had done online over the semester to come up with some really sound, strategic solutions for Dundalk Tourism."
The presentations took place in front of a panel from the Dundalk Chamber of Commerce headed by Sinead Roache, Marketing Manager, Dundalk Tourism.
"I was delighted to get the opportunity to be the client for this project," Ms Roache said.
"Students created effective marketing communication plans based on their research and provided a wealth of insight into a number of target markets and their specific needs."
The different perspectives of the international students provided value and interest to Dundalk Tourism.
"Of particular value was that the students from the USA and Australia respond to information in a different way to the Irish students, and I think that this was key learning for us," Ms Roache said.
"Dundalk is only in the early stages of developing as a tourism destination and to have access to valuable research and findings of this calibre is definitely a game changer."
As a result of the project the students have developed real-life global business communications skills and have a new level of experience to add to their CVs.
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