Postgraduate students have come up with innovative and cost-effective ways to boost engagement with Cancer Council Victoria’s SunSmart app.
The RMIT Master of Marketing students, who undertook the project as part of their Services Marketing course, were asked to examine the existing app, define a target audience and develop a promotional strategy.
As part of their final assessment, student teams presented their recommendations to a judging panel including representatives from the Cancer Council.
The students impressed the panel with their creative and professional ideas, which communicated the tricky message of vitamin D and the sun.
All students were given take home some sunscreen packs for their efforts.
The winning team, consisting of Mark Wright, Tony Cooper, Alex Diamond and Kelvin Huang, were invited to present at SunSmart headquarters last month.
“The SunSmart vitamin D challenge was an amazing experience that allowed us to collaborate as a team to tackle a real world challenge,“ Mr Cooper said.
“It was a lot of work, but the solution we came up with was one that we and SunSmart were really happy with, and we had a lot of fun in the process.“
Dr Sandy Ng, Marketing lecturer and course co-ordinator, School of Economics, Finance and Marketing, said the students had shown real professionalism.
“The SunSmart project is invaluable to student learning as it allows students to apply their knowledge of the service theories they learnt in class to a critical challenge,“ Dr Ng said.
“The project foreshadows the importance of service technologies in the modern world and allows students to demonstrate their critical thinking and creativity to improve the mobile app service such that it promotes behavioural change.“
The SunSmart app was launched in 2010 and is designed to help Australians make better decisions on sun protection and sun exposure strategies.
It lets you know when you do and don't need sun protection, making it easier to be smart about your sun exposure all year round.
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