RMIT University students have won the L'Oréal Brandstorm national competition for the third year in a row.
Natalie Marinopoulos, Niamh Dowling, Madeleine Buchner.
Team Upper East Side - comprising of Madeleine Buchner, Niamh Dowling and Natalie Marinopoulos - are in Paris representing Australia at the international final this week.
A second RMIT team, involving Allison Heasley, Ryan Lee and Carley Catalano, also made it to the national finals.
The students, who are studying programs in business, communication design and psychology, were supervised throughout the competition by Kathleen Griffiths from the School of Economics, Finance and Marketing.
"Both the teams put in many hours of effort over the last six months and were fantastic to work with," Ms Griffiths said.
"Upper East Side performed particularly well and had an excellent set of innovative products.
"RMIT has achieved exceptional results in this competition since it began in Australia and the students this year have maintained that high standard."
The L'Oréal Brandstorm competition gives high achieving students from around the world an opportunity to combine marketing theory and creativity.
More than 50,000 students from 280 universities in 45 countries have participated in Brandstorm since its launch in 1993.
RMIT is the most successful participant in Australia, having won the national final six times since 2006.
This year students were required to develop a new men's product for the Kiehl's brand.
Students needed to design the packaging for a new product or range and build a digital marketing and communications strategy that was authentic to the brand.
Upper East Side, who are all members of the RMIT Cheerleading Squad, designed a set of products for hardworking men who participate in sport or other forms of physical activity.
In their presentation the students had the audience up from their chairs and taking part in some exercises and then impressed the judges by doing the splits at the end.
Bachelor of Business (Marketing) (Applied) student Madeleine Buchner said: "This experience has opened up so many doors and we cannot wait to celebrate our achievements on the big stage."
Upper East Side will pitch their campaign to L'Oréal CEO, Jean-Paul Agon, in Paris today and tomorrow.
They will compete against teams from 48 other countries for a travel grant valued at €10,000.
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