An RMIT fashion student's contemporary design has featured as a highlight of the launch of Australia's first H&M store.
Students from the University's renowned fashion and textiles programs were exclusively invited to take part in a graphic design competition to celebrate the launch of the store at Melbourne's GPO.
The competition called for students to design a contemporary print for a t-shirt or children's sports bag, with the winning design offered as a gift with purchase during the store's Melbourne launch on Saturday, 5 April.
Sharon Clues, a Diploma of Textile Design and Development student, was announced as the competition winner at a presentation by H&M's Creative Advisor, Margareta van den Bosch at RMIT's Design Hub.
"Sharon's winning t-shirt design showcased a beautiful textured graphic of Melbourne's iconic GPO, the home of H&M's Australian flagship store," Ms van den Bosch said.
"The contemporary design captures the H&M brand and makes a statement on the city's unique cultural and fashion identity.
"RMIT is definitely producing local talent capable of expressing a high-level global design aesthetic."
As well as seeing her designs offered as a gift with purchase during the H&M launch, Ms Clues also received a $1000 cash prize, tickets to the H&M Australia VIP launch party and a $1000 H&M shopping spree.
"It's amazing to have my work recognised and showcased by a major global retailer. The benefits for my design career are enormous," Ms Clues said.
Tina Guglielmino, Deputy Head, Fashion and Textiles Vocational Education, said industry collaborations with major international retailers like H&M made RMIT a leader in fashion and textile design education.
"RMIT's strength in successfully collaborating with global leaders in design and retail provides our students with the opportunity to make real connections with industry leaders," Ms Guglielmino said.
"Having access and direct feedback from industry heavyweights allows our students to develop a deeper skill and knowledge base that will help them succeed in the global fashion business."