RMIT students have designed and installed a series of window displays to help iconic retailer Country Road celebrate its 40th birthday.
The final-year Diploma of Visual Merchandising students installed three window displays at the retailer's flagship South Yarra store.
The window displays featured three signature Country Road products including the stretch chino, logo tea towels and the logo tote bag.
Student Lara Russo said it was "fantastic" to work with a professional, iconic industry brand.
"As students, we took a lot away from the partnership," she said.
"We worked through the creative process from an industry perspective, which was really beneficial."
The student groups were each assigned an experienced Country Road employee, who guided them through the three-month design process.
They were asked to take inspiration from the retailer's renowned high-standards for the designs.
"The feedback from Country Road has been really honest," Ms Russo said.
"The brief required us to portray the high-end Country Road brand and they definitely embraced our ideas and listened to what we had to say.
"The insight into how a brand like Country Road works will allow us an easy transition into industry once we graduate."
The Country Road and RMIT Visual Merchandising project is now in its seventh year.
Country Road Managing Director Sophie Holt said they were excited and proud to support talented young designers.
"We encourage the students to push boundaries in all aspects of visual merchandising and each year they never fail to bring ideas that are new and different, yet still very Country Road in their modern and sophisticated approach," she said.
RMIT Visual Merchandising teacher Kylie Evans said the opportunity to work on a real-life industry brief inspired the students.
"The students have uncovered unique ways to visually celebrate Country Road's 40th birthday and showcase the diverse product range that the iconic retailer offers," she said.
"The creative displays highlight the beauty of Country Roads product lines and are testament to the students advanced skills and design thinking."
All images courtesy of Country Road.