Through her sports marketing agency, Prescient, RMIT alumnus Priscilla Ho has been at the centre of China's crowning sporting moments.
Here, the winner of the 2014 RMIT Outstanding Alumnus Award (International) gives an insider's view on the burgeoning sports entertainment industry in China.
How did you establish your sports marketing agency in China, Prescient?
It's funny, it was actually an RMIT professor who gave me with the idea of returning to work in China.
He said, "Choose a market close to your home town, but make sure it is big enough."
I figured Hong Kong would be too small, so I must go to China. It turned out be to pretty good advice!
After graduating from RMIT, I built a strong foundation working in advertising at Leo Burnett China for five years, before moving to ISL, (International Sports and Leisure Ltd). After ISL closed, I started my own business, Prescient.
You've worked on some of China's biggest sporting events, and were named RMIT's Outstanding Alumnus Award (International) winner earlier this year. Why do you think you've been successful?
The nature of my business is actually relationships, beyond sports and business skills.
People think I'm running a sports business, but actually I'm networking and helping clients with better marketing or business through sports and entertainment.
I know a lot of really good people in the sports and business world across different continents. I leverage relationships well with my English, my Mandarin, my Australian education, my thorough experience of the Chinese market and my trustworthy Hong Kong business practice.
I use this to connect to the international sports businesses in Europe particularly. I have partners in Europe, the US, South America and so on. People always refer me, they say you go to China, you find Priscilla.
What was it like working on the Beijing Olympics?
One of my proudest moments was working on the Beijing Olympic Games.
Prescient helped with sports marketing consultancy for top Olympic partners. We guided Chinese and international companies from contract negotiation to sophisticated sponsorship management.
We also helped three brands sign with gold medal Chinese national Olympic teams as exclusive partners. That sponsorship funding allowed the Chinese swimming team to hire top Australian coaches, which helped them to win their first Olympic gold medals in our history.
What are the challenges of working in China at the moment?
After China's rapid growth in the last 20 years, our Chairman of Central Government urges us to change from "Made in China" to "Created by China". But our education builds hard-working staff with little creativity, which is different to Australian education.
This creates opportunity for independent, creative Australian students who are willing to accept the challenge of working in China.