An RMIT student has designed a striking image to visually communicate the aims and ethos of the University’s Centre for Innovative Justice.
The creative project harnessed the expertise of 2nd year Bachelor of Design (Communication Design) students to help the centre visually communicate their values.
Jidapha Tiantongnukul’s design was chosen by the Centre for Innovative Justice (CIJ) to represent its vision to research, translate, advocate and apply innovative ways to improve the justice system in both the local and global landscape.
Rather than asking for a new brand or logo, CIJ’s design brief was to create a distinct, unique image that could be owned across the centre’s communication.
The winning image was judged on its ability to convey the innovative, bold and optimistic nature of the Centre, as well as its adherence to RMIT’s branding principles.
Ms Tiantongnukul’s concept rationale involved soundwaves, representative of the process of listening – engendering a more open-minded and fair justice system.
The combination of the colours red, orange and purple signified the balance between leadership, energy, ambition, transformation and respect.
Director of the CIJ, Adjunct Professor Rob Hulls, said the winning design cleverly captured the overarching philosophy of the Centre.
“Meaningful justice involves hearing from everyone affected by a wrong,“ he said.
“At the CIJ, we are also about listening to the community to help create innovative solutions to complex problems in the justice system.
“This project was a good opportunity to engage with RMIT students from disciplines other than law.“
Ms Tiantongnukul was awarded a $150 book voucher for Metropolis Bookshop and a yearlong student gift membership to the National Gallery of Victoria.
Her artwork will feature across a range of CIJ channels, and will reach an expansive audience both locally and internationally.