RMIT University marketing students have been awarded third place in a national convenience store industry competition.
The Australasian Association of Convenience Stores (AACS) Innovation Challenge, sponsored by Coca-Cola Amatil, provided an opportunity for university students to take a critical look at the convenience store industry in Australia.
Participants were asked to identify drivers and barriers to innovation in the industry, and to look at potential improvements to ensure convenience stores thrive in the future.
Bachelor of Business (Marketing) students Joshua Sumura and Nikki Novakovic made it to the final five of the competition with their ideas, which included a multi-transactional touch screen kiosk, the development of a "my convenience store" app and the introduction of an international set of novelty snack products.
The pair was awarded the $1,000 third place prize after presenting their ideas to a panel of industry leaders.
The students entered the competition while undertaking the Product Innovation Management course and were able to draw on what they had learned in class.
Course Coordinator Associate Professor Mike Reid said: "It important for our students to be involved in these industry competitions as it gets the University’s name out into the business community and it validates the value and strength of our marketing degree.
“The students worked incredibly hard to think about the challenges posed by the AACS and to come up with solutions and it is a credit to their work ethic and their capabilities that they did so well.
“We will definitely be pushing for first place next time around.“
The finalist presentations were recently held at an AACS member's breakfast in Melbourne.
Judges included Julie Laycock (7-Eleven), Karim Sumar (Caltex Starmart), Steve Mirams (Coca-Cola Amatil), Rob Anderson (APCO) and Jackie Campbell (Aztec).
First prize was $10,000 and the second prize winners received $2,500.