A vocational Diploma of Marketing has helped Stephen Speer change his career.
Speer returned to study after becoming Head of Marketing and Development at a property development firm.
Yet knowing the practice of marketing wasn’t enough.
“I wanted to learn some of the strategy and thinking in marketing so that I could apply things in a more educated fashion,” he said.
“That, and I got tired of not understanding all of the acronyms that our consultants were using.
“With the Diploma of Marketing, though, I improved out of sight.”
Speer found that the program, which combines online, weeknight group teleconferencing and weekend face-to-face workshops, meant he could continue to work fulltime.
“The collaborative sessions were incredible - getting to interact with the teacher and about ten other students, and hearing their opinions,” he said.
“With the workshops, though, it was great to meet up with flesh and blood people, rather than just faces on a screen.
“Life can be a bit spasmodic in terms of its demands, so it’s great to be able to fit your studies around them.
“It’s really well set up for time-poor people – blended learning is a very intelligent solution to a significant problem.”
Returning to study, however, did require some sacrifices.
“It did take a while to adjust - but it was mainly about redirecting time spent on less important things.
“You have to have the time and discipline to read through the required learning so that you stay on top of the lessons. They’re so jam packed, and studying on weekends was crucial.”
Finding the courses of real interest however, made these sacrifices worth it.
“I really wanted to learn a lot and found the whole program incredibly fascinating, particularly digital marketing, since it’s a new area and incredibly cost effective - as a result, it wasn’t too much effort to keep up.”
Speer’s foray into marketing has already led to exciting change.
“I’ve just moved into a marketing role with a new organisation.
“It’s challenging, but I’ve got high hopes for it, and I wouldn’t have perceived it as an opportunity if it weren’t for the skills and experience I acquired from the Diploma of Marketing at RMIT.”
“I absolutely attribute this change to the course.”