Students from the School of Fashion and Textiles have put their fashion and entrepreneurial skills into practice by collaborating with start-up bath product business, MUD.
The industry partnership saw students from the Master of Fashion (Entrepreneurship) investigate commercial opportunities with the new detox clay mix bath brand.
Students were briefed on the design challenges by Senior Lecturer in Fashion Entrepreneurship, Dr Carol Tan, as well as MUD founders and RMIT alumni Caitlin O’Farrell and Rosemary Jonas.
Students then worked in groups to formulate strategies to drive awareness and increase revenue; diversify MUD’s product range, break into global markets and service different target markets.
The two winning ideas included diversifying the product range by introducing new clay soap bars, and breaking into the Chinese market through collaboration with a Shanghai start-up juice detox company, Juicycle.
The two successful groups were evaluated on their high level design thinking skills, displaying high level inspiration, ideation and implementation.
Dr Tan said the project provided an invaluable experience for students to practice fashion entrepreneurship in the real world.
“As entrepreneurs often ‘learn by doing’, this project encouraged students to take charge of their own learning,” Tan said.
“Students were given an opportunity to investigate the feasibility, viability and desirability for a new brand and new products.”
“They were able to implement entrepreneurial thought and action; espousing resourcefulness, lateral thinking and innovation.”
RMIT is a global leader in fashion and textiles education, with programs catering to a variety of interests and competencies.