RMIT alumnus Eliza McNab has secured a role in fashion and marketing at an international start up label after completing an internship in Sri Lanka.
McNab, a graduate from the Associate Degree in Fashion and Textile Merchandising, took part in a two-week internship at Sri Lankan clothing exporter and manufacturer Brandix.
Brandix is Sri Lanka’s largest apparel exporter responsible for production and product development of labels such as Tommy Hilfiger, Nike and Victoria’s Secret.
Now living and working in Sri Lanka at womenswear label RADISI, she shares her insights on industry-based work experience and the fast-paced fashion, textiles and merchandising industry.
I heard of the Brandix internship opportunity through our Fashion and Textiles Merchandising program manager Christine Clark, upon which I promptly jumped at the opportunity.
The internship gave me, and the other two selected students, a much deeper understanding of the technical and production side of the fashion industry.
We worked with many Brandix employees over the two weeks, visiting many factories and broadening our knowledge on everything from processes and logistics to bottlenecks and new technology.
Step outside your comfort zone
The two other interns and I thoroughly enjoyed our time in Sri Lanka. We gained so much knowledge and acquired a greater understanding of the industry, especially the whole supply chain process.
We now have practical experience in each of the stages involved in product construction, development and mass production.
Assisting in a range of events and activities, we were involved in patternmaking, dyeing, costing processes and finishing garments for the Sri Lanka Design Festival Fashion Gala.
The Brandix internship provided us with a better understanding of what it takes to manage a fashion and textiles factory. In particular, the leadership necessary in creating a positive, enthusiastic and efficient working environment to facilitate high employee morale.
Take the path less travelled
I have just accepted a yearlong position at start up label RADISI based in Sri Lanka. My role includes: design and product development, marketing, public relations,store management and controlling social media channels.
This multi-faceted position also sees me working alongside the label owner in strategic planning and brand building.
The work is very exciting… this week has involved trend forecasting, designing and range planning for the next collection, board meetings, organizing the new store layout and launch event, production scheduling and booking models for an upcoming campaign shoot.
It is a very diverse and challenging role, especially because I need to adapt to a completely different market.
Garner experience both locally and globally
The RMIT Fashion and Textiles Merchandising program truly prepared me for work in the industry. I’ve found that what I studied at university widely correlates with industry practices.
As well as my internship in Sri Lanka, the RMIT program also gave me an opportunity to participate in a study tour in China. These international experiences have provided me with a well-rounded outlook on the industry at an international level.
Participating in the Young Essentials Project for Sportsgirl was also a highlight during my studies. The project culminated in a Spring/Summer range, with accompanying marketing plan, trend book, supporting social media campaign, promotional material, visual merchandising and store layout.
Network, network, network
The RADISI job opportunity came to me through contacts made during my internship, which showed me the importance of networking and staying in touch with all your contacts.
I’m really grateful for the opportunity to grow professionally and personally. When I learned there were hundreds of applicants for my RADISI role worldwide, I felt incredibly fortunate to have been selected.