RMIT University in partnership with LinkedIn and Deloitte recently held a free public lecture on the significance of networking via social media.
Speaking to more than 80 attendees at the lecture, Dr Marion Steel from the School of Economics, Finance and Marketing spoke of the importance of connections in your professional career.
"Each of us is just two degrees of separation away from finding your right network for innovation, product ideas, career advices, or finding the right course or the next job,” Steel said.
"Connect with people, ask the questions, be on LinkedIn and make posts. It is about the network you have, not about how many likes you get."
Katie Bennett-Stenton, National Marketing Manager Energy and Resources at Deloitte Australia spoke about networking and connecting in an always on world.
"When you apply for a job, the absolute first thing people do is jump onto LinkedIn to check out your profile."
Bennett-Stenton recommended spending some time developing a one page personal brand plan, challenging the audience to consider what they want to be known for or what sets them aside from competitors.
She recommended sharing great content with thoughtful insights, posting regularly and engaging with others through social media.
James Burns, Enterprise Relationship Manager, LinkedIn gave insights in the current and future of the LinkedIn platform and the potential beyond simply recruitment.
Burns recommendations for a good profile:
- Customise your background image
- Consider a 'headline' not just a job title
- Include a great photo
- Tell people about yourself through the opening summary - be punchy and share your passions
- Include the new feature of rich media through photos and videos where appropriate
- Importance of sharing what your previous roles were and not just listing them.
- The skills section gives your immediate networks the opportunity to endorse you
- The recommendations are like a reference
The three panel speakers have succeeded in various business ventures and social networks. The evening gave participants the opportunity to understand the importance of marketing yourself, your business or products or the opportunities available in the current technology world to recruit through social media.
Story: Jane Tramby/ Rita Truong