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Bachelor of Design (Communication Design)

Program code - title: BP115 - Bachelor of Design (Communication Design)

Campus

City campus

Description

This program is also delivered in Singapore in partnership with the Singapore Institute of Management.

Communication design at RMIT is both graphic and strategic, as it recognises that the designer must work with more than just visual technologies and have a greater diversity of professionalism.

You will develop a unique visual language based on a thorough knowledge of conceptual and design principles combined with your individual design aesthetic. You will gain a strong knowledge of the technologies and media for production.

The degree prepares you, as a designer, to interact with groups of people from various creative backgrounds who have different methods of identifying and addressing the design problem. Throughout the degree you will develop skills in negotiating a consensus among participants with a range of interests in the design outcome.

You will also learn how a visual strategy can contribute to all phases of the problem-solving process. You can participate in communication courses within RMIT’s School of Media and Communication and other design disciplines as electives or interdisciplinary projects.

Work experience

In the internal electives, you will work on real briefs from clients. RMIT runs an internal mentorship scheme and a number of industry events where students and design professionals work together on projects or professional practice.

Work placements are offered to selected students in the honours year (fourth year). These are for a full year within a professional organisation, where the student works in a studio environment. The program has strong industry links and many opportunities exist within the degree for students to work with industry professionals.

Duration

Three years full-time.

Pathways

Graduates of the Diploma of Graphic Design may be eligible to apply for exemptions.

RMIT has the following postgraduate offerings in design and communication:

For further information visit: www.rmit.edu.au/mediacommunication

Further information about gaining credit for previous study or experience

Further information about pathways

Career prospects

Graduates can expect to work within graphic design consultancies, interdisciplinary consultancies, publishing houses, new media/multimedia studios and advertising agencies.

Professional recognition

Awards are offered by the Australian Graphic Design Association (AGDA), Penguin Books, Kit Cosmetics, and MECCA.

Entrance requirements

RMIT has general requirements of entry which applicants are required to meet in order to demonstrate their capacity to successfully complete an RMIT program. The general requirements of entry for undergraduate programs can be found at www.rmit.edu.au/policies/students/selection.

Current Year 12 prerequisite units 3 and 4—a study score of at least 30 in English (ESL) or at least 25 in any other English.

Equity access

Equity access schemes ensure that your individual circumstances are considered in the selection process for our programs. They give you an opportunity to provide more information about your achievements, background and preparedness for further study in support of your application to study at RMIT. Visit equity access for more information about what schemes are available, the eligibility criteria and how to apply.

Click here for further information .

Application procedures

Semester one intake

Application closing date: Late September (timely)

Late applications may be accepted, please contact VTAC.

VTAC application

Applicants must apply through the Victorian Tertiary Admissions Centre (VTAC) and are advised to check detailed information on entrance requirements, application procedures and closing dates. Applicants must meet all extra requirements and selection procedures listed through VTAC.

Note: RMIT program codes listed on this page should not be used when applying through VTAC.

Extra requirements

Selection mode: Pre-selection kit, interview, folio.

Pre-selection kit: Applicants must complete and submit an RMIT University Communication Design pre-selection kit by 7 October. Applicants can also request the form at Open Day.

Interview and folio presentation (short-listed applicants only): Details will be provided by mail by mid-November to the applicants required to attend. These applicants must attend in November.

Advisory letters will be sent in early December.

Please refer to the current VTAC Guide for full details on extra requirements.

Semester two intake (midyear entry)

Application closing date: 31 May

To apply for midyear entry at RMIT you will need to apply online at www.rmit.edu.au/programs/apply

Not all RMIT programs will accept applications for midyear entry. A list of programs accepting midyear applications is published in May at www.rmit.edu.au/programs/midyear

Click here for further information .

Fees

Detailed information regarding fees for degree and TAFE programs, including for Commonwealth Supported Place (CSP), State Government Subsidised Place (SGSP) and Fee Paying Place (FPP), can be found by clicking the further information link below.

Scholarships

RMIT is committed to enriching and transforming the futures of our students and will award more than 2000 scholarships worth millions of dollars in 2012.

RMIT’s scholarships help to recognise and foster academic achievement in our students, as well as assist students from a variety of backgrounds to realise their tertiary and career dreams. Visit RMIT Scholarships for further information.

Click here for further information .

Additional expenses

The cost of materials varies from year to year. A first year student can expect to spend between $500 – $1,000 per year and a final year student between $2,000 – $4,000.

Program structure

In the first three semesters, you are taught in a series of assigned sequential, interrelated projects, which cover a broad spectrum of communication design activities. The following three semesters let you participate in a range of design and communication electives that support the continued sequential study in communication design.

Software delivery is taught in association with the design process, rather than in isolation. On completion of the degree it is expected that your software knowledge will be of industry standard for print and digital media.

Major areas of study are:

  • communication strategies
  • conceptual thinking
  • design process
  • media
  • publication
  • strategic branding
  • typography.

Honours

If you achieve a degree with distinction in the three-year bachelor program at RMIT or equivalent, you can apply to enter one of the two honours streams within the Bachelor of Design (Communication Design). You will be expected to obtain a high level of study to apply, and applicants must present a folio at interview for honours.

The following program structure(s) are linked to this program.

Contact details

Info Corner
330 Swanston Street (cnr La Trobe Street)
Melbourne VIC 3000
Tel. +61 3 9925 2260
Email: study@rmit.edu.au

OR

School of Media and Communication
Building 9, Level 4, City campus
124 La Trobe Street, Melbourne
(Cnr of Franklin Street and Bowen Street)
Tel. +61 3 9925 5371
Fax: +61 3 9639 1685
Email: communication.design@rmit.edu.au

Download this information as a PDF brochure (Requires Acrobat Reader)

Owning school

Media and Communication

Disclaimer

Although RMIT endeavours to ensure the accuracy of this information, there is no guarantee it will remain accurate all year. Applicants are advised to confirm program details with the appropriate school before making an application.