The Beyond Behaviour Change research program draws on theories of social practice to inform research aimed at reorienting policy and programs intending to achieve social and environmental change.
In seeking to go ‘beyond’ behaviour change, researchers understand change as a product of transforming socially-shared and materially-shared practices, such as cycling, laundering, heating, cooling, exercising, eating or travelling. The focus of the team’s research is on understanding how these practices are established as ‘normal’ ways of living, working or playing, how and why they are changing, and what opportunities exist to reorient them in more ‘sustainable’ directions.
Research activity includes a range of applied projects with industry and government partners which redefine current environmental and social ‘problems’, and identify innovative ways of understanding and addressing them.
The Beyond Behaviour Change research program encompasses projects and initiatives which seek to:
- Redefine policy and industry problems from a social practice perspective and identify new avenues for social and environmental change.
- Explore the role of new technologies and materials (housing, smart meters, Telepresence, energy and water systems) in mediating and co-shaping everyday practice.
- Make the key concepts of social practice theory accessible for government and industry partners.