The Market Behaviour and Strategy Group is a cross-disciplinary group that brings together researchers with diverse expertise and research interests.
- The application of statistical techniques to problems in micro-economics, specialising in the analysis of cross section and longitudinal survey data, market modelling, measuring advertising effectiveness and discrete choice modelling.
- Health economics and the consumption of risky (addictive) products such as tobacco, alcohol and gambling. Evaluation research examining the impact of harm reduction policies in terms of their ability to deliver the desired outcome (a reduction in consumption), cost effectiveness and welfare effects on both consumers and society overall.
- Structural Equation Modelling to evaluate the effectiveness of the strategic priorities and configuration of organisations and their service systems; specifically assessing which organisational and service capabilities act as key drivers of firm performance and how those capabilities are shaped by culture, strategy, leadership, and technology.
- Evaluation of macroeconomic policies and markets (financial and foreign exchange markets, exports and imports markets, commodity and energy markets) by applying panel and time series econometric tools. These techniques are used to examine issues relating to market efficiency, convergence of markets, specific shocks influencing markets, and the characteristics of these shocks, for example, whether they are common or idiosyncratic, persistent or temporary, symmetric or asymmetric.
- Branding, consumer culture, marketing strategy, sport marketing and sponsorship, and product design.
- Evolutionary economics, innovation economics (and policy), institutional economics and cultural economics.
- Development economics, the effectiveness of foreign aid, Millennium Development Goals and economic shocks.