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Professor Bill Martin

Position	Casual
School / Work Unit	Business Information Technology
Contact Details	No Phone
Location	Building 108
Portfolio	Business

Professor Martin is a leading knowledge management activist in Australia and is active nationally and internationally as an author, speaker and facilitator. He has taught and consulted in four continents. Formerly a thought Leader in Knowledge management for a Big Four consulting firm, Professor Martin has helped to pioneer the study of knowledge management not just in Australia but also in the wider region. His influence has extended to the creation of awareness of the value of knowledge in the public and private sectors as well as to research and scholarship. This contribution is reflected notably in research leadership with knowledge management research being the major driver in efforts to nurture a research culture during his tenure as Research Director within the School of Business IT. Professor Martin’s teaching and research activities has overlapped with and has been informed by industry involvement, most recently with 3Cs Consulting and Potter Farrelly to do with the design and implementation of knowledge management strategies in law firms. Other relevant experience has included membership of the Melbourne-Yarra Library Committee and of the Public Records Advisory Council for Victoria.

In addition to teaching and researching in the knowledge management field Professor Martin has successfully supervised in excess of 20 PhD students across the spectrum of information and knowledge management. He is also active both as a supervisor and an external examiner in other universities around the world.

Professor Martin has recently led a small team to completion of an ARC Linkage project for the Australian Research Council. The subject of the research was the implications of digitization for book publishing and particularly, for business models in book publishing. The research, which is reported in more detail elsewhere on this web site has been well received in book publishing circles, emphasising once again that while technology is an essential element in book production, the really critical factors are to do with the value proposition and business models of the firms involved. The research has resulted in the publication of several papers and in presentations at international conferences, and is continuing.

Qualifications

• PhD, Social Anthropology, The Queen's University of Belfast.
• Bachelor of Arts (B.A.), Economic and Social History, The Queen's University of Belfast.

Professional Memberships:

Member, Public Records Council of Victoria

Research Interests

• Knowledge management: knowledge-based enterprises (in particular publishing industry), knowledge cultures and strategies, knowledge in business models and metrics for knowledge.
• Digital publishing: Strategy changes, technology impact, supply chains, value chains, development in e-books, and business models.

Recent Research

Australian Research Council (ARC) Linkage Grant, Competition and Collaboration in the Market for Digital Publication, Round Two, 2003, A$370,000.

Funded under the ARC Linkage scheme, this project entailed a pioneering analysis of the shifting relationships and alliances between key stakeholders in publishing, in a context of complexity and rapid technological change. It sought to analyse the publishing space in a context of digitization and investigate the implications for value propositions and business models. In this case, the interpretation of digitization extended beyond the uptake of new technologies to include its impact upon organizational cultures, strategies and structures.

The research confirmed that competition in book publishing is fierce owing to the complexities in the marketplace for new products and services, and the presence of established competitors, and new entrants from both within and outside the industry. Despite all the predictions of the death of the book consequent upon the arrival of digital technology, printed books are alive and well today. The general explanation for this survival is that books are different from other media, in that they do not rely on advertising as do newspapers, magazines and television, and that the experience they offer is unique. Professor Martin’s research endeavoured to seek out new boundaries which face and challenge the future direction of the digital publishing environment. The research focused on exploring the following significant areas:

• Drivers of success
• Strategies for change
• Supply chains, Value chains and Business models
• E-book development
• Technology impacts
• Print-On-Demand (POD)
• The future of book publishing

Publications

Books

• Martin, W, (1995) The global information society, 2nd ed., Aslib Gower, London, 1995
• Martin, W, (1991) The global information society, 1st ed., Aslib Gower, London, 1991
• Martin, W, (1989) Community librarianship: Changing the face of public libraries, Clive Bingley, London
• Martin, W (ed.) (1975) Library services to the disadvantaged, Linnett Books & Clive Bingley, London, 1975

Book Chapters

• Martin, B., (2002) ‘Knowledge and learning as drivers of change in the organization’, in Developing knowledge workers in the printing and publishing industries, Common Ground, Altona, Victoria, pp. 17-33
• Martin, B., (2002) ‘Publishing in the new economy’, in Markets for Electronic Products, Common Ground, Altona, Victoria, 2002, pp. 199-225.
• Martin, B, (1999) ‘The organisational impact of knowledge’, in Information and Organization: A tribute to the work of Don Lamberton, Macdonald, S & Nightingale, J (eds.), Elsevier Science, Amsterdam
• Martin, W, (1997) ‘Telecommunications and Management’ in The New Research Frontiers of Communications Policy, Lamberton, D. (ed), North-Holland, Elsevier, Amsterdam, pp. 259-269.

Refereed Journal Articles in the last five years

• Tian X, Martin B and Deng H (2008). The impact of digitization on business models for publishing: Some indicators from a research project. Journal of Systems and Information Technology (accepted for publication)
• Martin, B, Singh, M and Molla, A. (Eds) (2007), Special Issue on Knowledge, Technology and the Digital Divide, International Journal of Knowledge and Learning, 3, 6.
• Sridharan B, Martin B, and Deng H (2008). An OntologyBased Elearning Model for Effective Management of Learning Resources. International Journal of Learning (Accepted on October 18, 2007)
• Martin B (2008). Knowledge Management. Annual Review of Information Science and Technology , 42, 371-42
• Sarrafzadeh M, Hazeri A, and Martin B (2007). Knowledge Management Education for LIS Professionals: Some Recent Perspectives. Journal of Education for Library and Information Science (forthcoming)
• Martin B, Hazeri A,and Sarrafzadeh M (2006). Knowledge Management and the LIS Professions: Investigating the Implications for Practice and for Educational Provision. The Australian Library Journal 55 (1): 12-29.
• Sarrafzadeh M, Martin B, and Hazeri A (2006). LIS Professionals and Knowledge Management: Some Recent Perspectives. Library Management 27 (9): 621-35.
• Sarrafzadeh M, Hazeri A, and Martin B (2006). Knowledge Management Education for LIS Professionals: Some Recent Perspectives. Journal of Education for Library and Information Science 47 (3): 218-38.
• Hazeri, A., Sarrafzadeh, M. and B. Martin (2007), Reflections of information professionals on knowledge management competencies in the LIS curriculum, Journal of Education for Library and Information Science, 48,3, Summer, 168-86.
• Martin B (2005). The Information Society and the Digital Divide: Some North-South Comparisons. International Journal of Education and Development Using Information and Communication Technology 1 (4): 18-29.
• Martin B (2005). The Relationship between Archives and Knowledge management: Some Evidence from Australia. The Australian Library Journal 54 (4).
• Martin B (2004). Knowledge Management and the Australian Public Service: Some Lessons Learned. International Journal of Knowledge and Learning 1 (1): 145-158.
• Martin B (2004). Information Society Revisited. Journal of Information Science 31 (1): 1-12.
• Martin B (2004). Internet Diffusion and Knowledge-Intensive Enterprises in the Victorian Wine Cluster. International Journal of Knowledge Culture and Change Management.
• Martin B and Sellitto C (2004). A knowledge dimension associated with e-business models. International Journal of Internet Enterprise 2 (4): 405-424.
• Byrne J, Martin B and Tian S (2004). The movement to an information society: a comparison of Australia and other leading information society countries. Electronic Journal of e-Government.
• Martin B (2004). Demonstrating knowledge value: a broader perspective. Journal of Intellectual Capital 5 (1): 77-91.
• Lam D, Boymal J, and Martin B (2004). Internet diffusion in Vietnam. Technology in Society.
• Martin B (2003). Knowledge management in local government. Asian Pacific Journal of Management 8 (1): 43-58.
• Martin B and Byrne J (2003). Implementing e-Government: widening the lens. Electronic Journal of E-Government 1 (1).
• Martin B and Zadeh H (2002). Knowledge connections as a pointer for models in e-business: Some evidence from Australia. International Journal of Electronic Business 1 (3): 281-295.

Refereed Conference Papers in the last five years

• Martin B, Deng H and Tian X (2007). Expectation and Reality in Digital Publishing: Some Australian Perspectives. Proceedings ELPUB2007 Conference on Electronic Publishing, June 8-12, Vienna, Austria.
• Martin B, Tian X, and Deng H (2007). E-Commerce in Digital Publishing: Some Indicators from A Research Project. Proceedings of the IADIS International Conference e Commerce, December 7-9, Portugal.
• Martin B, Tian X, and Deng H (2007). Technology and Publishing: Developments in Digital Publishing in Australia. Proceedings of the IASK International Conference E Activity and Leading Technologies, December 3-6, Spain.
• Sridharan B, Martin B, and Deng H (2007). A Conceptual Framework for Developing Explorative E-learning Strategy Using Ontology-Based Knowledge Management. Proceedings of the 13th Asia Pacific Management Conference, November 18-20, Melbourne, Monash University.
• Sridharan B, Martin B, and Deng H (2007). An Ontology-Based E-Learning Model for Effective Management of Learning Resources. Proceeding of the Learning Symposium, November, Melbourne.
• Hazeri A and Martin B (2006). The implications of knowledge management for library and information science education. Proceedings of the Seventh Annual actKM Conference, 25-26 October, Canberra, Australia.
• Martin B, Deng H, Tian X, and Byrne J (2006). Knowledge management and publishing: the role of intangibles in digital supply chain. Proceedings of the International Conference on Business Knowledge Management, 24-26 October, Macao.
• Martin B, Byrne J, and Halpin E (2006). The identification and measurement of intangible value in organisations: still a work in progress. Proceedings of E-Commerce 2006, 9–11 December, Barcelona, Spain.
• Sarrafzadeh M, Hazeri A, and Martin B (2006). Educating future knowledge-literate library and information science professionals. Proceedings of A-LIEP, Singapore 3-6 April.
• Song H, Deng H, and Martin B (2006). Designing and developing organizational knowledge portal for effective knowledge management: a case study. Proceedings of the third Asia-Pacific International Conference on Knowledge Management, 11-13 December, Hong Kong.
• Song H, Deng H, and Martin B (2006). Sharing information and knowledge through the application of information and communication technologies: an empirical study. Proceedings of the Fifth International Conference on Information and Management Sciences, 2-8 July, Chengdu, China.
• Byrne J, Martin B, Deng H, and Halpin E (2005). The movement to an information society: a comparison of Australia and other leading information society countries. Proceedings of the 5th European Conference on e-Government, 16-17 June, Antwerp, Belgium.
• Byrne J, Deng H, Martin B, and Halpin E (2005). Forecasting the number of teleworkers in Australia. Proceedings of the 2005 International Conference on e-Society, 27-30 June, Qawra, Malta.
• Gloet M and Martin B (2005). Knowledge management and HRM as a means to develop leadership and management capabilities to support sustainability. Proceedings of KMAP 2005, 29-30 November, Victoria University of Wellington, Wellington, New Zealand.
• Martin B, Byrne J, and Halpin E (2006). The reporting of intangible assets: a comparison of universities and private companies in Australia. Proceedings of the 7th IBIMA Conference, 14-16 December, Brescia, Italy.
• Martin B and Gloet M (2005). Knowledge, the digital divide and the prospects for sustainable information societies. Proceedings of KMAP 2005, 29-30 November, Victoria University of Wellington, Wellington, New Zealand.
• Zhang X, Martin B, and Deng H (2005). Culture in MNC subsidiaries in China: the holistic perspective. Proceedings of the Fourth International Conference on Information and Management Sciences, 1-10 July, Kunming, China.
• Zhang Z, Martin W, and Deng H (2005). Towards a holistic conceptualisation of culture based on the Yin/Yang principle. Proceedings of the Fourth International Conference on Information and Management Sciences , 1-10 July, Kunming, China.
• Byrne J, Deng H, and Martin B (2004). Teleworkers: an Australian perspective. Proceedings of the Irish Presidency’s High-Level eGovernment Conference, 17-18 June, Dublin, Ireland.
• Deng H, Martin B and Byrne J (2004). Towards objective benchmarking of e-government: an inter-country analysis. Proceedings of the Knowledge Management Conference in Asia Pacific 2004, 7-8 December, Taiwan.
• Gloet M and Martin B (2004). Potential outcomes from linking KM and HRM functions. Proceedings of the 9th International Conference on ISO 9000 & TQM, 5-7 April, Bangkok, Thailand.
• Song H, Deng H, and Martin B (2004). Towards a pragmatic approach to knowledge management: a multi-perspectives analysis. Proceedings of the 2nd International Conference on Knowledge Economy and Development of Science and Technology, 17-20 September, 2004, Beijing.
• Deng H and Martin B (2003). A framework for intelligent organisational knowledge management. Proceedings of the 7th World Conference on Integrated Design and Process Technology, 3-5 December, Austin, Texas.
• Deng H, Martin W, Byrne J, and Cheong F (2003). An analytic hierarchy framework for evaluating knowledge management practices in Victorian local government. Proceedings of the 2003 Management Conference, 11-14 August, Penang, Malaysia.
• Martin B and Deng H (2003). Managing organisational knowledge in a socio-technical context. Proceedings of the Fourth International Conference on Intelligent Technologies, 17-19 December, Chiang Mai, Thailand.
• Martin B and Selliltto C (2003). Investigating a knowledge dimension in eBusiness models within the Victorian wine industry. Proceedings of the 3rd International eBusiness Conference, 3-7 January, Melbourne, Australia.
• Martin B and Byrne J (2003). Implementing e-Government: the influence of broader perspectives. Proceedings of the 2nd European Conference on e-Government, 1-3 July, Dublin, 295-307.
• Martin B and Sellitto C (2003a). Internet diffusion and knowledge-intensive enterprises in the Victorian wine cluster. Proceedings of the 3rd International Conference on Culture and Change in Organisations, 11-14 August, Penang, Malaysia.
• Martin B and Sellitto C (2003b). Wineries as knowledge-intensive enterprises: Internet adoption in the Australian and Victorian wine clusters. Proceedings of the 4th European Conference on Knowledge Management, 17-19 September, Oriel College, Oxford.
• Song H, Martin B, and Deng H (2003). A novel model for integrating organizational data, information and knowledge in effective knowledge management. Proceedings of the Fourth International Conference on Intelligent Technologies, 17-19 December, Chiang Mai, Thailand.
• Byrne J and Martin B (2002). Classifying technology uptake of local government authority in Australia. Proceedings of the 3rd European Conference on Knowledge Management, 24-25 September, Trinity College, Dublin, Ireland.
• Sellitto C and Martin W (2002). Wineries and the Internet: A study of the Victorian wine cluster and the degree of Internet adoption. Proceedings of the 4th Information Technology in Regional Australia Conference, 27-28 August, Rockhampton, Queensland, 329-338.
• Sellitto C and Martin W (2002). How wineries transact on the Internet: Wine Internet sales as an effective means of maximising the wine equalisation tax debate. Proceedings of the 3rd International W-ed Conference, 28-29 November, Perth, Western Australian.
• McKay E and Martin B (2002). The scope of e-learning: Expanded horizons for life-long learning. Proceedings of the Informing Science and IT Education Conference, 19-21 September, University College Cork, Ireland.

Keynote Papers

• Martin, B, "The links between knowledge and customer value", Xplor Asia-Pacific, Melbourne Convention Centre 29-30 August 2000
• Martin, B, "Keynote paper", Conference of Victorian Academic Libraries (CAVAL), Forum on Knowledge Management, Swinburne University, Hawthorn Campus, 12 April 2000

Conference Papers

• Martin, B. and Morton, P., (2003) “E-Government in Australia: A second look at Victoria”, Paper accepted for presentation at 2 nd IRS Conference, Monash University Gippsland, November 13-14
• Martin, B, "Knowledge in the economy", IIM 2000, Global Information in the 21st Century, Melbourne Convention Centre, 14-17 May 2000.
• Martin, B, "Knowledge intensive organisations: Some lessons from local government in Australia", WAITRO Conference on Knowledge Management in Research and Technology Organisations’ , The Hague, The Netherlands, October, 2000.
• Martin, B, "Knowledge management in the public sector: Some lessons from local government in Australia’, First European Conference on Knowledge Management, Bled, Slovenia, October, 2000.
• Martin, B, "The role of knowledge content in e-commerce", EXPLOR Asia-Pacific, 11th Annual Conference and Exhibition, Melbourne Convention Centre, Melbourne, 30 August to 1 September, 2000.
• Martin, W, "Human resource implications of the new information and communications technologies", Australian Human Resources Institute Annual Conference, Melbourne, September 1995
• Martin, W, "Information and communications technology in the wider world", Asia-Pacific Property Conference, RMIT, Melbourne, January 1995
• Martin, W, "Setting the stage defining knowledge management", Knowledge Management, ICM Marketing, Sydney, 1997, pp. 1-16.
• Martin, W, "The fourth resource: leveraging knowledge for corporate performance content and context in information", IIM 97 Asia/Pacific Information Management Conference, Institute of Information Management, Sydney, 1997, pp. 219-232.
• Martin, W, "Trading on the Internet", IDT 95, French Information Industry Conference, Paris, June 1995

Professional Journal Articles

• Martin, W, "The concept of knowledge management and its application", VicSpecials, vol.15, no.3, September,1998, pp. 3-4.
• Martin, W, "The future of librarianship", Lassie, vol. 28, no. 1, March 1997, pp. 5-12.
• Martin, W, "Book Review - 'The Fourth Resource'", Journal of Documentation, vol. 52, no. 4, December 1996, pp. 467-468

Invited Lectures, Seminars and Workshops

• Martin, B, "Knowledge management: Concepts and contexts", CAVAL Reference Interest Group Forum, Swinburne University, Hawthorn Campus, May, 2000.
• Martin, W, "Current and future needs in education for information", Victorian Special Libraries Group Seminar, Melbourne, December 1997
• Martin, W, "Education for records management", Records Management Association, Melbourne, September 1998.
• Martin, W, "Identifying cultural requirements to implement a successful knowledge management program", The Knowledge Advantage, Sydney, February 1999
• Martin, W, "Information professionals in digital world", Australian Library and Information Association, Geelong Branch, October 1996
• Martin, W, "Knowledge and management, an evolving relationship", Infosmart Australasia 99, Sydney, April 1999
• Martin, W, "Knowledge as a corporate resource", Launch of Wizard Computing Pty, Melbourne, October 1997
• Martin, W, "Knowledge management and the learning organisation", Course in Risk Management for the Public and Private Sectors, National Management Education Centre, Melbourne, September 1998.
• Martin, W, "Knowledge management in Asia", EDM Asia, Singapore, March 1999
• Martin, W, 'Knowledge management in Australasia', Infosmart New Zealand 99, Auckland, May 1999
• Martin, W, "Knowledge management, a business imperative", Rio Tinto Australia, Senior Staff Seminar, Perth, September 1998.
• Martin, W, "Knowledge: changing the focus from production to management", Monash Mt Eliza Business School, Melbourne, May 1998.
• Martin, W, "Leveraging knowledge for corporate performance", Institute for Information Management, Sydney, May 1998.
• Martin, W, "Managing knowledge for corporate survival", National Management Education Centre Seminar, Melbourne, December 1997
• Martin, W, "Managing knowledge in a dynamic environment", Exploiting Organisation Knowledge for Competitive Advantage, Ernst & Young, Melbourne & Sydney, May 1996
• Martin, W, "Measuring and quantifying how the outcomes of knowledge management programs affect the bottom line", Global Management Strategies, Melbourne, March 1999
• Martin, W, "Navigating the journey from information management to knowledge management", Records Management Association of Australia, Victorian Branch, Western Port Marina, Melbourne, April 1998.
• Martin, W, "Rough guide to knowledge management", Data Management Association, Melbourne, May 1999
• Martin, W, "The business implications for the year 2000 problem", Logistics Management Association, Melbourne, September 1998
• Martin, W, "The concept of knowledge management and its application", VicSpecials/Health and Law Libraries Groups Combined Seminar, Melbourne, May 1998.