Professor Clive Morley

Position	Director Academic
School / Work Unit	Graduate School of Business
Contact Details	+(61 3) 9925 0136 clive.morley@rmit.edu.au
Location	Building: 158 Level: 3 Room: 19 City Campus
Portfolio	Business

"Professor Clive Morley"

Qualifications/Certifications

BA(Hons) DipEd MA PhD ( Melb ) DipTh ( ACT )

Teaching / Work Responsibilities

Academic Director, GSB
Teaching: Management Decision Making (MBA), Strategy (MBA), Techniques of Strategic Analysis (DBA), Research Methods

Research Interests / Areas of Expertise

Professor of Quantitative Analysis

Research has been mostly in applied quantitative data analysis. Contributions of a methodological and theoretical nature have also been made, primarily in the area of tourism demand analysis. Current research interests are in the areas of applied data analysis, global airline alliances, tourism demand modeling, forecasting and strategic analysis techniques, and epistio-phenomenological media paradigms.

Affiliations / Professional Memberships

Fellow, Australian Institute of Management,

Publications/Other

Book(s)

Morley, C.L. (ed) 2007 Managing Tourism Firms, Edward Elgar, Cheltenham UK and Northampton USA
Brooks, R., Kam, B., Morley, C.L., Stewart, M., Diggle, J., Gangemi, M., and 2003 Benefits of Road Investment to Assist Tourism, Austroads Inc, Sydney.
Morley, C.L., M. O’Neill, M. Jackson and S. Bellamy 2001, Gender Issues in Australian accounting: a survey of women and men accountants, CPA Australia, Melbourne, ISBN 1-876244-91-7
Bellamy, S., P. Leung, C.L. Morley, J. Tongs and M. Kelsall 2001 Work and Lifestyle Study 2001, The Institute of Chartered Accountants in Australia, Melbourne, ISBN 0909516553

Book Chapter(s)

Morley, C.L. 2006 Airline alliances. In Dwyer, L. and Forsythe, P. (eds) International Handbook on the Economics of Tourism, Edward Elgar Publishing, Cheltenham UK and Northampton USA, pp209-223
Morley, C.L. 2005 Supervising professional doctorate research is different. In Green, P. (ed.) Supervising Postgraduate Research: Contexts and Processes, Theories and Practices. RMIT University Press, Melbourne
Morley, C.L. and J Priest 2001 ‘Developing a professional doctorate in business administration: reflection and the “executive scholar”’. in Green, B., Maxwell, T.W. and Shanahan, P. (ed) Doctoral Education and Professional Practice: the next generation? Kardoorair Press, Armidale NSW, 2001
Morley , C.L. 1999 ‘A professional doctorate in business: the new height of management education’ in Neelamegham, S., Midgley, D. and Sen, C. (ed) Enterprise Management: New horizons in Indo-Australian collaboration Tata McGraw-Hill, New Delhi, pp555-565, ISBN 0-07-463020-2

Refereed Journal Articles

Morley, C.L. 2009 Dynamics in the specification of tourism demand models. Tourism Economics, accepted to appear
Watty, K., Bellamy, S. and Morley, C. 2008 Changes in Higher Education and Valuing the Job: The Views of Accounting Academics in Australia. Journal of Higher Education Policy and Management, accepted to appear
Robinson, G. and Morley, C.L. 2007 Running the electronic sweatshop: call centre managers’ views on call centres. Journal of Management and Organization, vol 13, pp249-263
Morley, C.L. 2007 Implications for regional destinations of new airline strategies. Tourism Economics, vol 13, pp475-480, Research note
Robinson, G. and Morley, C.L. 2006 Call centre management: responsibilities and performance. International Journal of Service Industry Management, vol 17, pp284-300
Robinson, G. and Morley, C.L. 2006 Customer service versus performance metrics in an electronic sweatshop? Managers’ perspectives on issues in running call centres. International Journal of Knowledge, Culture and Change Management, vol 6, pp63-70
Inglis, R., Morley, C.L. and Sammut, P. 2006 Corporate reputation and organisational performance: An Australian study. Managerial Auditing Journal, vol 21 pp934-347
Morley, C.L., Jackson, M. and O’Connor, R. 2005 Culture and Attitudes Fostering Entrepreneurship. International Journal of Knowledge, Culture and Change Management, vol 5 pp89-99
McColl, R., Mattsson, J. and Morley, C.L. 2005 The effects of service guarantees on service evaluations during a voiced complaint and service recovery. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, vol 18 pp 32-49
Morley, C.L., 2004 ‘Valuing professional practice: the role of the university in professional doctorates’, International Journal of Organisational Behaviour, vol. 7 pp 366-375.
Morley, C.L. 2003 ‘Globalisation, airline alliances and tourism: a strategic perspective.’ Asia Pacific Journal of Tourism Research, vol 8 pp15-25
Morley, C.L., S. Bellamy and K. Watty 2003 ‘Why business academics remain in Australian universities despite deteriorating working conditions and reduced job satisfaction: an intellectual puzzle.’ Journal of Higher Education Policy and Management vol 25 pp13-28
Morley, C.L. 2003 ‘Impacts of international airline alliances on tourism’ Tourism Economics London, vol. 9, pp31-51.
Morley, C.L., S. Bellamy, M. O’Neill and M. Jackson 2003 ‘Equal pay for equal work in accounting? An analysis of gender differences in accountants’ remuneration’ Accounting Research Journal , Australia, vol. 16, pp33-47.
Morley, C.L., S. Bellamy, M. O’Neill and M. Jackson 2002 ‘Attitudinal barriers to women’s career progression in accounting in Australia’ Australian Accounting Review , Australia, vol 26, pp64-72 ,
Morley, C.L. 2000 ‘Demand modelling methodologies: integration and other issues’ Tourism Economics , London, vol 6, pp5-20
O’Neill, M., C.L. Morley, S. Bellamy, and M. Jackson 1998 ‘Women in accounting in Australia: professional participation and career progression’ Accounting Research Journal, Australia, vol 11 pp 387-399,
Morley, C.L. 1998 ‘A dynamic model of international tourism demand’
Annals of Tourism Research, USA, vol 25 pp 70-84,
Morley, C.L. 1997 ‘An evaluation of the use of ordinary least squares for estimating tourism demand models’ Journal of Travel Research, USA, vol 35 pp 69-74,
Morley, C.L. 1996 ‘A comparison of three methods for estimating tourism demand models’ Tourism Economics, London, vol 2 pp 223-234
Morley, C.L. 1995 ‘Tourism demand: characteristics, segmentation and aggregation’ Tourism Economics, London, vol 1 pp 315-328
Morley, C.L. and M. Ainsworth 1995 ‘The value of management education: views of graduates on the benefits of doing a MBA’ Higher Education, Netherlands, vol 30 pp 175-187
Morley, C.L. 1994 ‘Discrete choice analysis of the impact of tourism prices’
Journal of Travel Research, USA, vol 33 pp 8-14
Morley, C.L. 1994 ‘The use of CPI for tourism prices in demand modelling’
Tourism Managemen , United Kingdom, vol 15 pp 342-346
Morley, C.L. 1994 ‘Experimental destination choice analysis’
Annals of Tourism Research, USA, vol 21 pp 780-791
Morley, C.L. 1993 ‘Forecasting tourism demand using extrapolative time series methods’ Journal of Tourism Studies, Australia, vol 4 pp 19-24
Morley, C.L. 1992 ‘A micro-economic theory of international tourism demand’ Annals of Tourism Research, USA, vol 19 pp 250-267
re-printed in Tisdell, C.A. (ed) The Economics of Tourism, International Library of Critical Writings in Economics, Edward Elgar Publishing, Cheltenham UK
Morley, C.L. 1991 ‘Modelling tourism demand: model specification and structure’ Journal of Travel Research, USA, vol 30 pp 40-44
Morley, C.L. and H.L. Sutikno 1991 ‘Economic factors in the demand for business travel to Australia’ Regional Journal of Social Issues, Australia, no. 25 pp 22-29
Morley, C.L. 1990 ‘What is tourism? Definitions, concepts and characteristics’ Journal of Tourism Studies, Australia, vol 1 pp 3-8
Morley, C.L. 1988 ‘Going to the footy: VFL attendances 1950 – 1986’
Australian Marketing Researcher, Australia, vol 11
Morley, C.L. 1987 ‘Economic regulation of the domestic aviation industry’
Regional Journal of Social Issues, Australia, no. 20, pp 41-52
Morley, C.L. 1987 ‘Differences in the transport strategies of Australian cities’ Regional Journal of Social Issues, Australia, no. 20 pp 15-26
Morley, C.L. and K.G. Wilson 1986 ‘Fluctuating VFL attendances: some insights from an economic analysis’ Sporting Traditions, Australia, vol 3 pp 69-81
Morley, C.L. 1982 ‘A simulation study of the powers of three Multiple Comparison statistics’ Australian Journal of Statistics, Australia, vol 24 pp 201-210

Refereed Conferences Papers/Publications

Morley, C.L., Jackson, M. and O’Connor, R. 2006 Encouraging entrepreneurship? Australia has a long way to go. International Council for Small Business 51st World Conference Proceedings, Melbourne, June
Morley, C.L., 2004, ‘Professional and doctoral: maintaining the balance in professional doctorates’, Fourth International Conference on Knowledge, Culture and Change, Greenwich UK, August 2004.
Morley, C.L., 2003 ‘International airline alliances and tourism: the views of Australian industry experts’, Proceedings of the Managing Tourism in the Global Economy Conference, Melbourne, December 2003.
Morley, C.L., 2003 ‘Tourism impacts of airline alliances on Australian and regional destinations’, Proceedings of the Managing Tourism in the Global Economy Conference, Melbourne, December 2003
Callaghan, W. and C.L. Morley 2002 ‘ The hierarchy of target market selection criteria.’ Proceedings of the Australian and New Zealand Marketing Academy Conference, December 2002 with Bill Callaghan
Callaghan, W., R. Walker, and C.L. Morley, C.L. 2002 ‘ Positioning platforms for services: an examination of positioning bases used in practice.’ Proceedings of the Australian and New Zealand Marketing Academy Conference, New Zealand
Morley, C.L., S. Bellamy, M. O’Neill and M. Jackson 2001 ‘Gender differences in career attitudes of accountants and their impact on career progression’ 3 rd Asian Pacific Interdisciplinary Research in Accounting Conference Proceedings , Adelaide,
Morley, C.L. 1997 ‘Problems of data bias in the estimation of airfare elasticities’ in Bushell, R. (ed) Tourism Research Building a Better Industry, Proceedings of the Australian Tourism and Hospitality Research Conference, Bureau of Tourism Research, Canberra, pp 463-470
Morley, C.L. 1993 ‘Price indices for international tourism to Australia’ Building a research base in tourism , Proceedings of the Australian Tourism and Hospitality Research Conference, 1993 Bureau of Tourism Research Canberra, pp 37-40
Morley, C.L. 1992 ‘A micro-economic theory of tourism demand’ Stanton, P. J. (ed) The benefits and costs of tourism, Proceedings of the Australian Tourism Research Conference, 1992 Institute of Industrial Economics, University of Newcastle, pp 75-96

Research Grants and Research Fundings

Banking customers perceptions
Measuring user perceptions of risks in the use of electronic banking services. For the Australian Bankers’ Association through the Smart Internet Technology CRC. Funded by Westpac bank: $83,500. February – August 2007. With Margaret Jackson and Supriya Singh.
Entrepreneurship and Culture
International benchmarking of Australian entrepreneurial activity and cultural conditions. $5,000 from RMIT Centre for Excellence in Entrepreneurship in 2004, and a further $5,000 award in 2005 for follow up research on the “tall poppy syndrome” and its effect on entrepreneurial activity. With Margaret Jackson and Rosemary O’Connor.
Airline alliances and tourism
Funded by the Department of Industry, Science and Resources: $23,375. 2001
Subsequent paper commissioned by the Economic Research Centre of the University of Balearic Islands for €600
Work and Lifestyle Study
Research with the Institute of Chartered Accountants in Australia into the career plans and work satisfaction of male and female accountants. Funded by Waite Consulting: $9,000. 2001. With Sheila Bellamy and Philomena Leung
Work satisfaction of Business academics
Funded by RMIT Business grant: $10,000. 2000. With Sheila Bellamy and Kim Watty
Female participation in the accounting profession in Australia
Funded by CPA Australia: $15,000. 1999. With Sheila Bellamy, Marcia O’Neill and Margaret Jackson
Modelling the demand for international tourism
Funding of $10,000 through the Commonwealth Staff Development Fund was granted in 1991. Further funding of $8,000 through the RMIT Faculty of Business Scholarly Activities Grants Program was received in 1992.

Prizes and Awards

Certificate of Achievement, 2001 RMIT Teaching awards – Research Supervision RMIT University, 2001