Linda completed two vocational qualifications at RMIT, in Advertising (2007) and Fashion Design and Technology (2010). She is now the owner of design business the Lydra Group.
Advanced Diploma of Advertising
Owner, Lydra Group
The last four years has been a fantastic journey and I can’t wait to see how we grow and evolve in the next four!
What role has studying at RMIT played in your career?
RMIT has been a fantastic resource and support for me all along the way. I found the teachers at RMIT to be quite supportive and understanding. I really appreciated how hands-on it was and the program’s focus on work experience. I also enjoyed being part of the RMIT Business Plan Competition, which was my first taste of the business world. The competition allowed me to meet like-minded students, get some fantastic feedback on my ideas, and it kick-started me into giving it a shot.
How did you balance studying while working casually?
I think a casual job really helps give you a bit of balance - and of course some income. It’s great if you can find a casual job that is related to your field so that you’re building towards something rather than just working for the money. I would also recommend having a schedule in place to make sure you fit in assignments - and book in some downtime as well.
How have you applied your studies to your profession?
I completed two courses and both were very complimentary. I found the Advertising program gave me the marketing smarts that I could apply to running a business. We covered some great topics about target markets, managing campaigns and so forth. I use these skills on a daily basis and I am always learning more from my own research, as the industry is ever changing.
Fashion design taught me a lot about production, quality, working out pricing structures - which I apply to all my products - working in teams and dealing with suppliers. It was during the fashion design program that I started my business as a side project. As soon as I was finished, I completed a New Enterprise Incentive Scheme (NEIS) Program, which gave me the funding, and support that I needed for the first 12 months in business.
How do you keep involved with RMIT?
I often meet with RMIT’s Entrepreneur in Residence, Dr Marcus Powe, and he always gives me sound advice when I’m feeling down or needing some guidance. Running a business takes a lot of your energy and I definitely have highs and lows along the ride - but you need the lows to appreciate the highs (even though I really hate the lows). I have gone to several alumni events and also spoken to students - RMIT’s alumni community encourages nurturing and support; it’s fantastic.
Anything else you would like to add?
I really enjoy seeing it all come to life at work. Sometimes I have to pinch myself that I started this from scratch and now it’s a fully-fledged running business. I occasionally feel like I’m just playing a monopoly game but on a much larger scale. The last four years has been a fantastic journey and I can’t wait to see how we grow and evolve in the next four!