Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
The Bachelor of Communication (Advertising) combines study of professional subjects with a contextual studies specialisation and a choice of electives taken from a range of School and University-wide options. The program is designed so that you will develop critical and analytical skills, theoretical knowledge and research expertise with which to better understand and evaluate your own and others’ work.
The professional courses are where you will specialise in your chosen field.
The main topics covered in the professional strand include:
- art direction
- campaign strategy planning
- client management
- digital design and production
- creative concept development
- media planning
- advertising industry practice
You will study one of five contextual strands as part of your degree program. The five contextual strands are: Asian Media and Culture; Cinema Studies; Politics Economies Communication; Literary Studies; Approaches to Popular Culture.
Throughout your degree, you will also have the chance to select a number of courses from a wide range of School and University electives depending on your particular career and personal interests.
Plans are variations offered for a program such as specialisations, modes of delivery or location. Browse a plan to see the courses our students are currently studying.
Bachelor of Communication (Advertising)
3 Years Full Time
|City Campus||3 Years Full Time||064394C|