Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
Provide leadership and strategic direction for marketing and communications activities within organisations in this dynamic new program.
Most of your classes will be held in RMIT's Swanston Academic Building which features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including workshops, presentations, group discussions, opportunities to participate in case study scenarios and classes where teachers and guests will help you to connect theoretical concepts to the world of work. This program further enhances the learning experience by integrating new media delivery methods such as blogs, discussion boards, quizzes and wikis.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes group presentations, work-simulated projects, tests and practical assignments including case study analysis.
You will work with real clients on real projects to gain an understanding of fundamental marketing concepts and use a fully integrated simulated environment, The Agency.
This program is strongly career-focused and is taught and assessed using practical skills and knowledge by teachers who have recent industry experience. In addition, guest speakers from industry are invited to speak to classes, to further enhance your industry knowledge and support your understanding of concepts and assessment tasks. Past students are also invited to classes to share their industry transition experience.
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
This program has been developed with the help of industry leaders to ensure graduates are prepared for a global career. Skills in media and marketing strategic planning will be highly valued by organisations seeking leadership to achieve brand recognition and business success.
With appropriate experience, graduates will be prepared for roles including:
- Account planning manager
- Advertising account director
- Client services executive
- Marketing manager
- Marketing strategist.
Full-time students can gain credit towards their program by doing a one semester or one year international exchange program at a partner institution.
A limited number of exchange scholarships are available each year.
Program and course information
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RMIT has a global reputation for excellence in professional and vocational education, applied research, and engagement with the needs of industry and the community.