Sorry, this program is not available for local students.
Please contact Info Corner to discuss other study options.
Sorry, this program is not available for international students intending to study on a student visa.
If you hold a different visa type, you may be eligible. Please contact us for more information.
This new program is focused on understanding the marketing communication industry, consumer marketing, market research, media scheduling and buying while developing writing and communication skills.
RMIT’s Marketing and Communication program will introduce you to fundamental marketing concepts and practices. You will develop knowledge across topics in public relations, advertising, marketing and communications, and with further study and exposure to real clients and projects, you will hone the skills required to become an effective and influential marketing and communications professional.
Classes are interactive and will provide opportunities for you to discuss ideas, practise new skills, participate in group discussions and group work, and contextualise theory through industry-relevant scenarios and case studies.
Most of your classes will be held in RMIT's Swanston Academic Building features innovative learning spaces interspersed with retail and social spaces resulting in a stimulating environment for students.
RMIT offers a variety of learning and teaching approaches including lectures, tutorials, workshops, presentations, group discussions and work integrated learning. This is supported by online activities such as blogs, discussion boards, quizzes and wikis to further enhance learning.
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account. Educational software, the Learning Hub, resources and printers are accessible on campus via the RMIT wireless network using your own laptop, tablet or smart phone or via computer facilities on-campus. You will be able to access the same software from home using myDesktop.
Find out more about student computing at RMIT.
Ongoing assessment throughout the semester includes essays, reports, presentations, group and individual projects, case studies, client projects, tests and work-simulated projects.
This new program has been developed with considerable input from industry to ensure relevance across a range of roles and industries.
Practitioners from the marketing and communication industry speak to classes to further enhance your knowledge of the industry, and to encourage you to contextualise classroom theoretical concepts with the workplace.
You will complete work-integrated learning projects during the semester. This may involve completing assessable tasks in the workplace, working with organisations to solve real marketing communication problems, or working on community-based projects.
This practical experience will complement your theoretical knowledge and enhance your communication, problem-solving and self-management capabilities to meet real-world expectations.
Guiding the development of programs in the College of Business, both nationally and internationally, is an
RMIT University is committed to providing you with an education that strongly links formal learning with professional or vocational practice.
This program is career-oriented, covering a range of topics relevant to the marketing and communication industries.
Graduates may choose job roles such as:
- Account coordinator
- Assistant account planner
- Advertising art director
- Advertising Copywriter
- Direct marketing officer
- Marketing coordinator or officer
- Advertising account executive
- Market research assistant
- Media assistant
- Communications officer
- Public relations officer
Graduates are encouraged to continue studies to diploma and advanced diploma level.