Diploma of Business (Public Relations)Program details
Public relations (PR) specialists are trained to build an organisation's reputation and maintain positive relationships with their external clients, customers and stakeholders.
This program is ideal for confident people with strong problem-solving skills, leadership potential, analytical instincts and a keen curiosity about the world.
This program is offered full-time or part-time during the daytime in a classroom, and also by a flexible, blended delivery model that combines online study with some Saturday face-to-face workshops.
You will be qualified to work in broad areas like:
- tourism and hospitality
- local government
- public policy
- journalism and feature writing
- publishing (particularly for multimedia)
- libraries and information services
- film and television publicity.
How you will learn
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
Our programs are designed for school-leavers as well as current workers, people looking to change careers or upskill and those with family or other commitments.
The two modes of delivery for the Diploma of Business (Public Relations) are:
1. Full-time daytime mode - Year 12 applicants typically apply for this mode.
You will study 8 core courses plus 4 electives.
The starting-point will be the Diploma of Business (Public Relations). After successful completion of the Diploma you will then progress to the Advanced Diploma of Business (Public Relations) which is offered in on-campus mode. Successful completion of all courses in both programs enables you to complete the suite of two programs in one and a half years of full-time study.
A two-week work placement (or work-integrated learning project) is a key component of this mode of study for the Diploma of Business (Public Relations).
Please refer to the following program guide for further detail: Diploma of Business (Public Relations) (daytime program)
2. Flexible delivery mode - Non-Year 12 applicants with some work experience typically apply for this mode.
The Diploma of Business (Public Relations) is also offered in a flexible delivery mode, designed for people who have at least 6 months relevant work experience. It is suitable for people in the business or communications industries who want to improve their skills and qualifications in public relations.
This delivery mode includes 12 courses that can be undertaken through a combination of workshops, scheduled online collaboration, and online learning.
Face-to-face workshops: Workshops scheduled on Saturdays or evenings provide opportunities to collaborate with other students, demonstrate skills, discuss ideas and interact with students and teachers.
Structured online learning: This learning may include self-paced activities, video tutorials, and case study and scenario analysis
Please refer to the following program guide for further detail: Diploma of Business (Public Relations) (flexible delivery mode)
After successful completion of the Diploma, you may choose to progress to the Advanced Diploma of Business (Public Relations) which is offered in on-campus mode.
Full-time students can gain credit towards their program by doing a 1 semester or 1 year international exchange program at a partner institution. A limited number of exchange scholarships are available each year.
A specialised work integrated learning project with American and Irish students is available to public relations students. This provides a unique opportunity to work in interdisciplinary teams with students abroad.
More information about international opportunities in the College of Business.
1 year full-time or part-time study may be available (classroom-based, daytime mode)
12 months1 year part-time (flexible, online delivery mode)
You will study eight core and four elective courses covering project work, digital media, PR campaigns and strategy, copywriting, producing effective presentations and managing the publication process.
You will learn how to conduct market research, analyse consumer behaviour and effectively use IT tools available to public relations practitioners.