Diploma of Business (Public Relations)Program details
Sorry, this program is not available for local students.
If you hold a different visa type, you may be eligible. Please contact Info Corner for more information.
Sorry, this program is not available for international students intending to study on a student visa.
Please contact us for more information.
Public relations (PR) specialists are trained to build an organisation's reputation and maintain positive relationships with their external clients, customers and stakeholders.
This program is ideal for confident people with strong problem-solving skills, leadership potential, analytical instincts and a keen curiosity about the world.
This program is offered full-time or part-time during the daytime in a classroom, and also by a flexible, blended delivery model that combines online study with some Saturday face-to-face workshops.
In this program you’ll learn how to:
- create communication strategies
- be part of a campaign team
- build relationships with colleagues and clients
We have a reputation for PR programs that enhance career opportunities because of our:
- strong relationship with the Public Relations Institute of Australia
- prominent industry connections
- unique work-based learning approach
Pick up valuable skills and connections through work placements in the private, public and non for profit sectors and get a chance to work on global client projects.
What you will learn
Through RMIT University’s online learning portal, myRMIT, you will be able to view online resources and learning activities created by lecturers, access course materials via Blackboard, collaborate with lecturers and fellow students, and access your student email account.
Ongoing assessment throughout the semester includes examinations, essays, reports, oral presentations, group projects, research projects and practical assignments.
You will benefit from exposure to guest speakers and a two-week work placement or real-life project briefs from members of the Program Advisory Committee and PRIA. In the recent past, students have worked with not-for-profits, government (politicians) and/or on real life projects from companies such as Siemens, Nescafe, Australia Post and Vic Roads.
Our programs are designed for school-leavers as well as current workers, people looking to change careers or upskill and those with family or other commitments.
Full-time students can gain credit towards their program by doing a 1 semester or 1 year international exchange program at a partner institution. A limited number of exchange scholarships are available each year.
A specialised work integrated learning project with American and Irish students is available to public relations students. This provides a unique opportunity to work in interdisciplinary teams with students abroad.
More information about international opportunities in the College of Business.
1 year full-time or part-time study may be available.
You will study eight core and four elective courses that will provide you with a thorough understanding and practical working knowledge of all aspects of public relations including:
- creating public relations campaigns
- copywriting, creating websites and using digital media
- conducting market research and understanding consumer behaviour
- presenting and evaluating the effectiveness of campaigns
- managing projects.
Plans are variations offered for a program such as specialisations, modes of delivery or location. Browse a plan to see the courses our students are currently studying.
Plan code: C5371
Description: Diploma of Business (Public Relations)
Campus: Melbourne City
Duration: One year full time, Part-time equivalent
Advanced Diploma of Business (Public Relations) graduate Rosemary Metcalfe talks about the opportunity to work with the Victorian Greens Party during her studies.
Dan Johnson – Public Relations
Drawing together interests in writing, entrepreneurship and business, Dan Johnson chose to study PR to give him to skills to pursue his career goals.