Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research.
The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.
ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.
Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson
Doctoral colloquium co-chairs: Associate Professor Ingo Karpen, Dr Bernardo Figueiredo
|Paper submission opens||29 May 2017|
|Paper submission closes||30 June 2017|
|Early-bird registration opens||16 October 2017|
|Doctoral Colloquium||2 - 3 December 2017|
|Conference||4 - 6 December 2017|
Dr Linda Robinson
Dr Linda Robinson is a senior lecturer in RMIT's School of Economics, Finance and Marketing.View profile Dr Linda Robinson
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.View Profile Professor Linda Brennan
Doctoral colloquium co-chairs
Dr Bernardo Amado Baptista De Figueiredo
Bernardo Figueiredo is a senior lecturer in the School of Economics, Finance and Marketing, at RMIT University in AustraliaView Profile Dr Bernardo Amado Baptista De Figueiredo
Sponsorship is critical to the success of the conference. Thanks to our wonderful conference sponsors we are able to attract high quality speakers and keep registration costs to a level which encourages the participation from a broad range of academics and practitioners.
A Sponsorship Prospectus is available here. Supporting the Conference as a sponsor will provide your organisation with a range of benefits and the opportunity to raise your profile of your organisation.
For more information on sponsoring ANZMAC 2017 please contact Dr Linda Robinson (firstname.lastname@example.org).
Melbourne Tullamarine Airport is located 22km from City Centre. From the airport it is an easy 20 minutes taxi or Skybus shuttle service to the CBD. A taxi ride will cost AUD 50-60 to the CBD and the 24/7 Skybus will cost AUD 18. Visit Melbourne Airport to find out the transportation options.
Named the world’s most liveable city for the fifth year running (The Economist, 2016), Melbourne is a city full of garden, historic architecture, art galleries, laneways and world-class dining. Discover Melbourne more at the Visit Victoria website.
Several accommodation options are suggested below for their proximity to the conference venue. Be sure to book your accommodation as early as possible. We have secured a discount rate with the following hotels:
Swanston Academic Building
Building Bridges and Co-creating Value
Consistent with the overall theme of the ANZMAC conference (impact), the objective of the doctoral colloquium is to refocus students attention from an individual to a more systemic perspective, where doctoral students understand their roles and possibilities for co-creation of value. The new academic environment demands that HDR students possess not just deep disciplinary knowledge but a keen ability to operate effectively across disciplinary, social and cultural boundaries.
To help you achieve this goal, we will focus on three principles: connections, scholarship and impact. First, we will help you understand how and why building connections is so important in today's academic environment. Second, we will help you understand what you need to do to take your scholarship to the next level. Third, we will discuss how to increase the impact of your work and explain why it is important to start early. Together, these three principles will enable you thrive through collaboration.
Registration and the Call for Papers for the Doctoral Colloquium is coming soon.
Registration: available from April 29, 2017
- Early bird available until October 15, 2017
- Full price from October 16, 2017
- All prices are in $AUD and inclusive of GST
|Institutional members - Doctoral students
|Non-institutional members -Doctoral students
- Extra ticket for conference dinner AUD $150
- Extra ticket for welcome reception AUD $45
Additional dinner tickets will be available subject to availability and advised if available after November 15, 2017.