The Marketing Discipline within the School of Economics, Finance and Marketing has an impressive research profile.
Highlights include research in consumer culture, branding, product design, innovation, sports marketing and sponsorship, tourism, organisational design, ethics, social marketing, health, and marketing communication.
Our research is published in leading journals including the Journal of Consumer Research, the Journal of Product Innovation Management, the Journal of the Academy of Marketing Science, Marketing Letters, Marketing Science, Organization Science, Organization Studies, the Journal of Management, the International Journal of Research in Marketing, Design Studies, the Harvard Business Review, the Journal of Sport Management, and the Journal of Service Research.
The Marketing Discipline takes pride in producing research that is of value to industry and society, and we engage regularly with industry and government partners to ensure our research remains commercially and socially relevant. Insights from our research feature in leading trade publications and staff are asked on a regular basis to comment on their research in the media.
The Marketing Discipline has attracted a number of external competitive grants including ARC Linkage and Discovery, NHMRC and VicHealth Innovation. Our grants support research in areas as diverse as strategic brand management, product innovation, fan behaviour, sport sponsorship, brand authenticity, consumer culture, marketing strategy, health promotion, and life style change.
Staff from the Marketing Discipline also collaborate with leading researchers from Australian and international universities including The University of Bath, Aarhus University, The Sauder Business School (University of British Columbia), Delft University of Technology, The Copenhagen Business School, Northeastern University, Wharton. and The Harvard Business School, to name a few.
The Marketing Discipline has a thriving International Visiting Professor Program and formal relationships with leading academics in the marketing discipline. It also takes pride in its vibrant Higher Degrees by Research (HDR) program and the ability to produce high quality graduates.
For further information about the Marketing Group please contact the Discipline Leader, Professor Mike Reid.
Potential HDR students should consider the staff and their research interests as noted below as a guide for potential supervision and make contact accordingly. Clicking on the staff member’s name will take you to their staff profile, including contact details.
Professor Francis Farrelly - consumer culture, marketing strategy, market intelligence, innovation, product design, branding, sports marketing and sponsorship, qualitative methods.
Professor Gerda Gemser - design effectiveness & management, design thinking, organizational identity management, new product/service development, innovation & imitation, creative industries, third-party certification.
Professor Diane Martin - ethnographic research examining relationships between consumers, communities and culture.
Professor Mike Reid - Social marketing, consumption related life styles and health, life stages and health, obesogenic environments, product innovation management, new product adoption.
Associate Professor Helene Cherrier - Market system dynamics, Anti-consumption, Collaborative consumption, Sustainable designs, Consumer resistance, Dispossession, Non-human agency, and embodiment.
Associate Professor Angela Dobele - word of mouth communication, viral marketing, social media marketing, research in marketing education
Associate Professor Michael Schwartz - applied ethics and distributive justice, marketing history and thought, marketing and socio-economic development.
Associate Professor Con Stavros - sports marketing, relationship marketing, marketing communications, social media, education, qualitative methods.
Associate Professor Kate Westberg - social marketing, branding, sponsorship, sports marketing, corporate community partnerships.
Dr Darren Dahl – Professor, University of British Columbia, Sauder School of Business.
Dr Giana Eckhardt – Professor, Royal Holloway, University of London, School of Management, Centre for Research into Sustainability.
Dr Alex Josiassen – Professor, Copenhagen Business School.
Erminio Putignano - Managing Director of Push Collective
Dr Janneke Blijlevens - Consumer psychology, Design aesthetics, Experimental research, Behavioural research, Product innovation, Social psychological and evolutionary psychological approach to consumer behaviour.
Dr Lauren Gurrieri - Gender and marketing, Gender and consumption, Body ideals and social media, Ethical representations in advertising, Consumer resistance and activism, Social marketing
Dr Bernardo Figueiredo - consumer culture, globalization of markets and culture, multiculturalism, cosmopolitanism, place branding, international marketing, emerging markets and development, transformative consumer research qualitative methodologies.
Dr Sandy Fitzgerald - service marketing, relationship marketing, service technologies and behavioural change, marketing in the not-for-profit sector.
Dr Foula Kopanidis - consumer behaviour, selection behaviour, choice criteria, education and marketing.
Dr Kaleel Rahman - consumer behaviour, consuming self-help, brand management, humans as brands, counterfeit shopping habits, the meaning of 'cool'
Dr Linda J Robinson - marketing strategy, services marketing and structures, employee psychology, learning and leadership in organisations, low-resourced consumers, marketing education
Dr Raju Mulye - country-of-origin effect, consumer ethnocentrism, social dilemmas, green consumerism.
Dr Christopher White - consumer behaviour, emotions and motivation, service industry management, service quality, tourism.
Dr Torgeir Aleti - consumer socialisation, social learning theory, family decision marking, place attachment, social media
Dr Samuelson Appau – consumer culture, religion and consumption, poverty and transformative consumer research, start-up and entrepreneurial branding, gift giving, sharing and the sharing economy.
Dr Emily Chung - consumer fanaticism, consumer addiction, materialism, affluenza, qualitative research.
Kathleen Griffiths - online shopping channels, shopping rituals and consumer behaviour, experiential marketing education.
Dr Peter Guenther - marketing - finance interface, social network analysis in marketing.
Dr Kieran Tierney - branding,co-creation, Services marketing, service-dominant logic.
Our research programs
Marketing – PhD and Master by Research
The principal aims of the PhD and master by research degrees are to foster knowledge and skills in graduates, equipping them to undertake independent research; to provide students with an opportunity to pursue a topic of interest; and to develop concepts and to test theories, thereby making a significant contribution to knowledge.