Our research

Research areas in which members of the lab have expertise and interest.

Research areas


  • Chinese and overseas Chinese business behaviour
  • Cross-cultural interactions and differences in decision-making
  • Effects of religion and religiosity on economic behaviour
  • Effects of attitudes and values on economic behaviour

Consumer attribute judgments

  • Consumers’ perception and appreciation of designed products, packages, and services
  • Evolutionary explanations to consumer appreciations
  • Multiple-attribute product evaluation and choice
  • Consumer ethnocentrism and economic nationalism

Prosocial behavior

  • Motivating pro-environmental behaviour
  • The impact of moral emotions on charitable behaviour
  • The determinants of trust, cooperation, and altruism
  • Improving consumers understanding and use of food labels


  • The use of argumentation theory to persuade to invest in innovation
  • The impact of information framing on choice
  • Use of social norms to influence people
  • Persuasion and computer mediated communication

Risk and uncertainty

  • Risk and safety as factors influencing appreciation of products
  • Information framing in uncertain/risky choice contexts
  • How quickly people adapt to gains and losses and how this affects their risk attitudes
  • Decision biases under risk and uncertainty
  • Measuring strategic vs. parametric risk attitudes

If you would like to register to participate in some of our experiments, then please enter your details at our registration page.


Selected publications from the lab

  • Chesney, T., Hoffmann, R. and Murray, J. Verus: A multi-disciplinary international behavioral study of virtual world users. In K. Lakkaraju, G. Sukthankar, and R. Wigand, editors, Social Interaction in Virtual Worlds. Cambridge University Press, 2016
  • Blijlevens, J., & Ranscombe, C. (2016). Bridging the gap between marketing strategy and design teams: a method to facilitate strategic styling decision making within a company.Journal of Design, Business & Society, Intellect, U.K., vol. 2, no. 2, forthcoming
  • Camilleri, A., & Larrick, R. (2015). Choice architecture In: Emerging Trends in the Social and Behavioral Sciences: An Interdisciplinary, Searchable, and Linkable Resource, John Wiley and Sons, United Kingdom
  • Chesney, T., Chuah, S.H., Hoffmann, R., Hui, W. and Larner, J. (2016), “Virtual Economic Experiments”. In Lakkaraju, K., Sukthankar, G. and Wigand, R. editors, Social Interaction in Virtual Worlds. Cambridge University Press
  • Chesney, T., Chuah, S.H., Hoffmann, R., Hui, W. and Larner, J., “How User Personality and Social Value Orientation Influence Avatar Mediated Friendship”, Information Technology & People, forthcoming
  • Chuah, S.H., Hoffmann, R., Ramasamy, B. and Tan, J. (2016), “Is there a Spirit of Overseas Chinese Capitalism?”, Small Business Economics, forthcoming. DOI: 10.1007/s11187-016-9746-5
  • Chuah, S.H., Gaechter, S., Hoffmann, R. and Tan, J. (2016), “Religion, Discrimination and Trust Across Three Cultures”, European Economic Review, forthcoming. DOI: 10.1016/j.euroecorev.2016.03.008
  • Chuah, S.H., Hoffmann, R. and Larner, J. (2016), “Perceived Intentionality in 2x2 Experimental Games”, Bulletin of Economic Research, forthcoming. DOI: 10.1111/boer.12073
  • Leibbrandt, A., Maitra, P. and Neelim, A. (2015). "On the redistribution of wealth in a developing country: Experimental evidence on stake and framing effects." Journal of Economic Behavior & Organization 118: 360-371
  • Post, R. Blijlevens, J. and Hekkert, P. (2016). ''To preserve unity while almost allowing for chaos': Testing the aesthetic principle of unity-in-variety in product design', in Acta Psychologica, Elsevier, Netherlands, vol. 163, pp. 142-152 ISSN: 0001-6918 
  • Ranscombe, C. Kinsella, P. and Blijlevens, J. (2015). 'Searching for the 'sweet-spot': Demonstrating the contribution of shape analysis tools in stimuli creation', in Procedia Manufacturing, Elsevier, Netherlands, vol. 3, no. 2015, pp. 2134-2141 ISSN: 2351-9789
  • Camilleri, A. R. & Larrick, R. P. (2014). Metric and scale design as choice architecture tools. Journal of Public Policy & Marketing, 33(1), 108-125
  • Chuah, S. H., Hoffmann, R. and Larner, J. (2014). Elicitation effects in a multi-stage bargaining experiment. Experimental Economics, 17(2), 335-345
  • Chuah, S. H., Hoffmann, R. and Larner, J. (2014). Chinese values and negotiation behaviour: An experimental investigation. International Business Review, 23(6), 1203-1211
  • Chuah, S. H., Hoffmann, R., Ramasamy, B. and Tan, J. (2014). Religion, ethnicity and cooperation: An experimental study. Journal of Economic Psychology, 45, 33-43
  • Laban, J., & Kelsey, D. (2014). Cultural norms and identity in coordination games. 16th Conference on the Foundations of Utility and Risk, Rotterdam, The Netherlands
  • Laban, J. (2014). Culture and risk-sharing networks. Annual Conference of the Royal Economic Society, Manchester, United Kingdom
  • Blijlevens, J., Mugge, R., Ye, P., & Schoormans, J. P. L (2013). The influence of product exposure on trendiness and aesthetic appraisal. International Journal of Design, 7(1), 55-67
  • Camilleri, A. R. & Newell, B. R. (2013). The long and short of it: Closing the description-experience “gap” by taking the long run view. Cognition, 126, 54-71
  • Chuah, S. H., Fahoum, R. and Hoffmann, R. (2013). Fractionalization and trust in India: A field experiment. Economics Letters, 119(2), 191-194
  • Blijlevens, J., Carbon, C.-C., Mugge, R. & Schoormans, J. P. L. (2012), Aesthetic appraisal of product designs: Independent effects of typicality and arousal. British Journal of Psychology, 103, 44–57
  • Blijlevens, J., Gemser, G., & Mugge, R. (2012). The importance of being ‘well-placed’: The influence of context on perceived typicality and esthetic appraisal of product appearance. Acta Psychologica, 139(1), 178-186
  • Chuah, S. H. and Devlin, J. (2012). Behavioural economics and financial services marketing: A review. International Journal of Bank Marketing, 29(6), 456-469
  • Camilleri, A. R. & Newell, B. R. (2011). When and why rare events are underweighted: A direct comparison of the sampling, partial feedback, full feedback and description choice paradigms. Psychonomic Bulletin & Review, 18, 377-384
  • Camilleri, A. R. & Newell, B. R. (2011). Description- and experience-based choice: Do equivalent samples equal equivalent choice? Acta Psychologica, 136, 276-284
  • Camilleri, A. R. & Newell, B. R. (2009). The role of representation in experience-based choice. Judgment & Decision Making, 4(7), 518–529
  • Blijlevens, J., Creusen, M., & Schoormans, J. (2009). How consumers perceive product appearance: The identification of three product appearance attributes. International Journal of Design, 3(3), 27-35
  • Chesney, T., Chuah, S.H. and Hoffmann, R. (2009). Virtual world experimentation: An exploratory study. Journal of Economic Behavior and Organization, 72(1), 618-635
  • Chuah, S. H., Hoffmann, R., Jones, M. and Williams, G. (2009). An economic anatomy of culture: Attitudes and behaviour in inter- and intra-national ultimatum game experiments. Journal of Economic Psychology, 30(5), 732-744
  • Chuah, S. H., Hoffmann, R., Jones, M. and Williams, G. (2007). Do cultures clash? Evidence from cross-national ultimatum game experiments. Journal of Economic Behavior and Organization, 64(1), 35-48
  • Chuah, S. H. (2006). Anthropology and economic imperialism: The battlefield of culture. Homo Oeconomicus, 23(3/4), 489-509
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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.

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