Behavioural Innovation Research & Design Society (BIRDS)

Behavioural Innovation Research & Design Society (BIRDS)

Shaping the future by understanding the human side of innovation

The BIRDS cause

It is no secret that collaborative and cross-disciplinary efforts are needed to tackle some of the biggest challenges from the human side of innovation.

Humans are intertwined with all innovations – they either make it, use it or interact with it. However, understanding the multi-faceted nature of human psychology on innovation perceptions, processes and practices is a significant challenge for academics, practitioners and policy makers alike – an industry transformation challenge highlighted in recent calls at APAC and EU-level.

Within this backdrop, Behavioural Innovation Research and Design Society – BIRDS is established to create cross-disciplinary competencies and capabilities at the intersection of human psychology, humanistic design and innovation. BIRDS serves as a catalyst for capability development and a forum for inter-disciplinary researchers from psychology, innovation management and design to develop coherent and collective thought leadership on the human side of innovation.    

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The BIRDS purpose

The BIRDS purpose is to catalyse meaningful cross-disciplinary knowledge exchange, foster good practices in behavioural innovation research, and create societal impact through participation in collaborative research-oriented projects.

The scope of BIRDS is two-staged.

Stage 1 (2019-2020) will identify, map and showcase current capabilities suiting the BIRDS purpose and mission.

Stage 2 (2020-2021) will involve development of a collaborative external funding proposal by BIRDS members.    

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The BIRDS mission

  • increase awareness and knowledge on the human side of innovation
  • encourage inter-disciplinary research integration to solve human challenges in innovation, and
  • attract external funding    

The BIRDS call

We have embarked on a meaningful journey of shaping our collective future through behavioural innovation research incorporating the latest understanding on human psychology and humanistic design.

We cannot do this alone – we need you – your expertise, your experience and your passion for the human side of business. Join us.

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BIRDS is funded by the Global Business Innovation Enabling Capabilities Platform at RMIT University.
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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer