Associate Professor Dobele is a strategic and transformative leader who builds supportive frameworks and coaching systems to engage staff in collaborative pursuits to achieve goals. Her overarching leadership philosophy is to inspire, engage and empower.
Associate Professor Dobele's teaching and research are practices that make a vital contribution to resolving the social, environmental and wicked problems of our times. In scholarly practice, she seeks to be grounded in real-world problems, critical in theoretical and marketing orientation, and adragogical in her approach to student performance and learning outcomes. her research topics are focussed around two areas, first, word of mouth referrals and secondly, academic industry. Associate Professor Dobele's thesis topic and subsequent research consider word-of-mouth and viral referrals (at the intersection of relationship marketing and corporate communication). Her second research focus around wellbeing (for example, in crafting) and performance (for example, academic staff career progression and promotion).
- Research and publications
- Course development
- Presenting course information
- Management of staff
- Community engagement
- Presenting research
- 2012 1st Prize at Academic Staff 3 minute Presentation Competition
- First External Research Grant, Faculty of Business and Law (2004)
- First Refereed Journal Article, Faculty of Business and Law (2004)
- Faculty of Business and Law, Dean's Teaching Award (2004)
- Queensland University Technology, Dean's Award for Excellence (1999)
- 2019 Australia and New Zealand Marketing Academy (ANZMAC) Distinguished Marketing Educator Award, "presented to the person judged to have demonstrated sustained excellence and high-level contributions to marketing education".
- 2018 Courage Commendation College of Business Learning and Teaching Showcase for Implementing practices or activities that are courageous and bold in their attempts to strengthen the student experience and the RMIT community.
- 2017 Most Outstanding Reviewer, Marketing Education, ANZMAC Conference.
- 2017 Best Track Presenter at 8th ABRM-CILN International Conference in London, UK 6-7th November. 'What were they thinking? Motivations of at-risk students', Teaching & Learning in Life Long Learning Sector track. Judges' comments included "It is extremely encouraging to see that academics are not only maintaining a high level of scholarly research but that are prepared to put their research into the public domain and permit scrutiny and constructive criticism and feedback."
- 2016 Research Excellence Award for Innovative Research Supervision, School of Economics, Finance and Marketing, RMIT University.
- 2015 Recognition by the Marketing and Management Association invitation to attend the MMA Fall Educators' Conference and join a panel of educators on the topic of 'Relevant Business Curricula: Integrating Corporate Feedback into the Classroom'.
Dr Dobele has been invited to review papers for the Journal of Marketing Management, Journal of Business Ethics, Journal of Customer Behaviour, Journal of Marketing Communications and the Journal of Management & Organization. Dr Dobele has also reviewed for the Academy of Marketing Science World Marketing Congress, is a regular reviewer for The Australian and New Zealand Marketing Academy Conference (ANZMAC) and a past reviewer for the Australian and New Zealand Academy of Management Conference (ANZAM), AusWeb 2007 and the CQUniversity Women in Research conferences.
- Graduate Certificate in Tertiary Teaching and Learning, RMIT University
- Doctor of Philosophy (Marketing), Southern Cross University
- Master of Business (Marketing), Queensland University of Technology, Brisbane (awarded the Dean's Award for Excellence (GPA based))
- Bachelor of Business (Marketing), CQUniversity, Rockhampton
- 2008 Senior Lecturer of Marketing, RMIT University
- 2007 Senior Lecturer, Central Queensland University
- 2001 - 2006 Lecturer, Central Queensland University
- 1999 - 2000 Associate Lecturer, Central Queensland University
- Australian Institute of Marketing, Associate Member, member 2005 - 2008
- Australian and New Zealand Academy of Marketing, conference member, 2003 - current
- Australian and New Zealand Academy of Management, conference member, 2005 - 2007
Research Integrity Officer, 2013
Central Queensland University (CQU), North Rockhampton, Academic, 1999-2007
Teaching: Developed course proposals, profiles and directions for 12 week study program for undergraduate and postgraduate degrees. Developed and presented weekly lecture and tutorial materials. Developed assessment items and graded. Moderate assessment marking across delivery campuses outside of Rockhampton. Liaison between business students and prospective students.
Research: Conducting research and publishing the results.
- Coordinated and executed course development and delivery plans to students from mixed demographic and cultural backgrounds; consistently achieved challenging teaching objectives.
- Created, implemented and managed the Gladstone campus newsletter publication, Business Times; achieving market branding objectives.
- Organised the 1999 Gladstone Campus Open Day; achieving growth from 1,500 attendees to 5,000.
- Organised the Faculty of Business and Law guest lecture series during ‘O' Week 2000; achieving involvement between business and industry with CQU and branding objectives.
- Developed the Gladstone Campus library promotion; which provided community branding and obtained much needed resources for the library.
- Developed and implemented research programs for the Gladstone Engineering Centre and PFT Uni. Caterers; achieving community engagement objectives.
- Traveled overseas to run workshops in Hong Kong, Singapore, Kuala Lumpur and Chengdu, China; achieving teaching and branding objectives.
Acting Head of School, School of Marketing and Tourism, August - December 2004
Lead the marketing and tourism school serving 1,500+ students in 12 campuses and distance education modes through Australia and overseas. Managed communications strategies, program and course offerings, channel management, promotions, and assisted in the development of the school website. Served as Member of Faculty Executive and Faculty Research Committees.
Campus Coordinator, March 1999 - May 2000
Upon commencing her lecturing duties with the Central Queensland University, Gladstone Campus, Angela undertook the responsibilities of the Campus Coordinator for the Faculty of Business and Law for a period of fifteen months. These duties included providing advice to current and prospective students about studying at CQU, the Gladstone campus and Faculty of Business and Law programs, liaison with the Dean of the Faculty and the Head of Campus and assistance to the Dean and the Campus Head to secure part-time employees as required. Angela also developed programs to record prospective social and economic developments in and around Gladstone including an industry liaison group which provided relevant information for use in marketing and promotions. She also liaised with other educational providers in and around Gladstone and with other Campus Coordinators.
McKinsey & Company, Great Britain, and Insight Plus, Brisbane. Study Support Specialist and Business Analyst, 1997-1998
Undertook consulting and market research activities for clients in manufacturing, mining, professional services, not-for-profit and education industry. Final results report writing and presentation. Specific types of work included strategic planning projects, feasibility studies, designing marketing and promotional plans and developing questionnaires and lines of questioning for internal and external interviews, surveys and focus groups.
Developed a research program for a chartered airline company to determine why its service offering was not as popular as expected; determined causes at fault and steps to improve.
Developed and implemented a feasibility study for an accounting firm to incorporate new business directions; program enabled the firm to expand client base and increase staff.
Additional Career Experiences and Versatile Expertise
- Marketing Coordinator (Qld Professional Credit Union), Tutor (QUT),
- Newsletter Publisher (Livestock, Professional Services and Beauty).
- Thongpravati, O.,Reid, M.,Dobele, A. (2020). Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance In: Journal of Strategic Marketing, 28, 123 - 135
- Le, D.,Robinson, L.,Dobele, A. (2020). Understanding high school students use of choice factors and word-of-mouth information sources in university selection In: Studies in Higher Education, 45, 808 - 818
- Le, D.,Robinson, L.,Dobele, A. (2020). Word-of-mouth information processing routes: The mediating role of message and source characteristics In: Journal of Consumer Behaviour, 19, 171 - 181
- Cooper, T.,Stavros, C.,Dobele, A. (2019). The levers of engagement: an exploration of governance in an online brand community In: Journal of Brand Management, 26, 240 - 254
- Le, D.,Dobele, A.,Robinson, L. (2019). Information sought by prospective students from social media electronic word-of-mouth during the university choice process In: Journal of Higher Education Policy and Management, 41, 18 - 34
- Cooper, A.,Stavros, C.,Dobele, A. (2019). Domains of influence: exploring negative sentiment in social media In: Journal of Product and Brand Management, 28, 684 - 699
- Dobele, A.,Veer, E. (2019). My best writing space: understanding academics self-professed writing spaces In: Higher Education, 78, 345 - 364
- Heffernan, M.,Stavros, C.,Westberg, K.,Dobele, A.,Smith, A. (2018). Australia In: Routledge Handbook of Physical Activity Policy and Practice, Routledge International Handbooks, United Kingdom
- Dobele, A.,Greenacre, L.,Fry, J. (2018). The impact of purchase goal on wine purchase decisions In: International Journal of Wine Business Research, 30, 19 - 41
- Le, D.,Dobele, A.,Robinson, L. (2018). WOM source characteristics and message quality: the receiver perspective In: Marketing Intelligence and Planning, 36, 1 - 17
2 PhD Current Supervisions5 PhD Completions
- Towards a typology of referring blood service community members: understanding what they talk about and identifying the co-creation opportunities arising from such understanding. Funded by: Australian Red Cross Blood Service Contract from (2014 to 2015)
- The impact of social media presence on business outcomes: a case study of the Australian general insurance industry. Funded by: Australian Centre for Financial Studies Research Grants 2014 from (2014 to 2016)
- Surfing or Diving? An exploration of student's practices and attitudes towards technology for learning. Funded by: HERDSA Office of Learning and Teaching Grant from (2013 to 2014)