Robert Hoffmann

Professor Robert Hoffmann

Professor of Economics; Chair, Behavioural Business Lab

Outside of SAB building. Building is decorated with angled panels reflecting shadows on the wall. Wall colours vary between black, blue, white and light red colours.
Robert Hoffman faces forward and is smiling

Contact details

COBLEconomics Finance & Marketing


Behavioural Business Lab


Emailrobert.hoffmann@rmit.edu.au


Campus: Melbourne City


Programs

More information

Robert Hoffman faces forward and is smiling

Contact details

Programs

More information

Robert Hoffmann is a Professor of Economics in the School of Economics, Finance and Marketing at RMIT University in Melbourne, Australia and the chair of its Behavioural Business Lab.

Overview

Rob graduated with a PhD in Economics from the University of East Anglia in 1996. He was previously Assistant and then Associate Professor at Nottingham University Business School before coming to RMIT in 2014 as Professor of Economics.

The increasing internationalisation of higher education has provided Rob with significant cultural literacy and experience of academic leadership during secondments from his home institution (Malaysia, China and Singapore). Rob's leadership experience includes leading accredited and internationally recognised MBA programmes in the UK and Asia. He has also been head of two research centres and Deputy Director of Nottingham University Business School's Malaysia Campus as well as Academic Director of RMIT Singapore.

His teaching interests include applied microeconomics for business, game theory, organisational and behavioural economics. He has particular expertise in executive MBA teaching. Rob was the 2007 recipient of the UK Higher Education Academy's Award for Outstanding Teaching in Economics.

Rob has been active in teaching and programme development. He developed a series of behavioural economics and business psychology courses and minor suites at MBA and undergraduate level at different institutions.

Web

Research

Rob's research areas are in behavioural economics. Most of his work deals with decision making in social and strategic situations. He is particularly interestedhow culture, religion and other social identities affect how people interact. His research has attracted significant amounts of funding from governmental agencies and research councils in the UK, the US, and Australia.

Research keywords

Behavioural and Experimental Economics

Web

Feature publications

The Behavioural Economics of Culture

Journal of Cultural Economics Online First

B. Coate, R. Hoffmann (2021).

What Makes an Artrepreneur? An Exploratory Study of Artrepreneurial Passion, Personality and Artistry

Journal of Cultural Economics Online First

P. Arenius, S. H. Chuah, B. Coate, R. Hoffmann (2021).

The Economic Psychology of Creating and Venturing: A Comparative Behavioural Portrait of Artists and Entrepreneurs

Small Business Economics Online First

P. Arenius, S. H. Chuah, B. Coate, R. Hoffmann (2020).

Key publications by year

  • R. Hoffmann, J. Blijlevens, S. H. Chuah, A. Neelim, J. Peryman, and A. Skali, 2020. The Ethics of Student Participation in Economic Experiments: Arguments and Evidence Journal of Behavioral and Experimental Economics 85
  • R. Hoffmann, T. Chesney, S. H. Chuah, F. Kock and Larner, J. 2020 Demonstrability, Difficulty and Persuasion: An Experimental Study of Advice Taking Journal of Economic Psychology 76 
  • A. Camilleri, M. A. Cam and R. Hoffmann 2019 Nudges and Signposts: The effect of smart defaults and pictographic risk information on retirement saving investment choices Journal of Behavioral Decision Making 32 4 373 - 503
  • S. H. Chuah, S. Feeny, R. Hoffmann, and M. R. Sanjaya 2019 Conflict, ethnicity and gender: A money - burning field experiment in Indonesia Economics Letters 177 14 - 17
  • S. H. Chuah, R. Hoffmann, and J. Larner 2019 Is knowledge curse or blessing in pure coordination problems? Theory and Decision 87 1 123–146
  • S. H. Chuah, R. Hoffmann, B. Liu, and M. Tan 2019 Is knowledge cursed when forecasting the forecasts of others? Journal of Behavioral Finance 20 1 66–72
  • R. Hoffmann, M. A. Cam, and A. Camilleri 2019 Deciding to invest responsibly: Choice architecture and demographics in an incentivised retirement savings experiment Journal of Behavioral and Experimental Economics 80 219–230
  • T. Chesney, S. H. Chuah, A. Dobele, and R. Hoffmann 2017 Information richness and trust in v-commerce: implications for services marketing Journal of Services Marketing 31 3 295–307
  • T. Chesney, S. H. Chuah, R. Hoffmann, and J. Larner 2017 The influence of influence: The effect of task repetition on persuaders and persuadees Decision Support Systems 94 12 - 18 
  • T. Chesney, S. H. Chuah, R. Hoffmann, W. Hui, and J. Larner 2016 How user personality and social value orientation influence avatar mediated friendship Information Technology & People 29 4 688–716
  • S. H. Chuah, S. Gächter, R. Hoffmann, and J. H. W. Tan 2016 Religion, discrimination and trust across three cultures European Economic Review 90 280–301
  • S. H. Chuah, R. Hoffmann, and J. Larner 2016 Perceived intentionality in 2×2 experimental games Bulletin of Economic Research 68 S1 78–84
  • S. H. Chuah, R. Hoffmann, B. Ramasamy, and J. H. W. Tan 2016 Is there a Spirit of Overseas Chinese Capitalism? Small Business Economics 47 4 1095–1118 
  • T. Chesney, S. H. Chuah, R. Hoffmann, W. Hui, and J. Larner 2014 A study of gamer experience and virtual world behaviour Interacting with Computers 26 1 1 - 11
  • T. Chesney, S. H. Chuah, R. Hoffmann, and J. Larner 2014 Determinants of friendship in social networking virtual worlds Communications of the Association for Information Systems 34 72 1379–1416
  • S. H. Chuah, R. Hoffmann, and J. Larner 2014 Chinese values and negotiationbehaviour: A bargaining experiment International Business Review 23 1203–1211
  • S. H. Chuah, R. Hoffmann, B. Ramasamy, and J. H. W. Tan 2014 Religion, ethnicity and cooperation: An experimental study Journal of Economic Psychology 45 33–43
  • T. Chesney, S. H. Chuah, R. Hoffmann, W. Hui, and J. Larner 2014 Skilled players cooperate less in multi-player games Journal of Gaming and Virtual Worlds 6 1 21–31
  • S. H. Chuah, R. Fahoum, and R. Hoffmann 2013 Fractionalization and trust in India: A field-experiment Economics Letters 119 2 191–194
  • S. H. Chuah, R. Hoffmann, and J. Larner 2013 Elicitation effects in a multi-stage bargaining experiment Experimental Economics 17 335–345
  • R. Hoffmann 2013 The experimental economics of religion Journal of Economic Surveys 27 5 813–84
  • R. Hoffmann and J. Larner 2013 The demography of Chinese nationalism: A field - experimental approach The China Quarterly 213 189–204 
  • X. Bi, S. Gunessee, R. Hoffmann, J. Hui, W. Larner, Q. P. Ma, and F. Mattison Thompson 2012 Chinese consumer ethnocentrism: A field experiment Journal of Consumer Behaviour 11 3 252–263
  • T. Chesney, S. H. Chuah, and R. Hoffmann 2009 Virtual world experimentation: An exploratory study Journal of Economic Behavior and Organization 72 1 618–635
  • S. H. Chuah, R. Hoffmann, M. Jones, and G. Williams 2009 An economic anatomy of culture: Attitudes and behaviour in inter- and intra-national ultimatum game experiments Journal of Economic Psychology 30 5 732–744 
  • S. H. Chuah, R. Hoffmann, M. Jones, and G. Williams 2007 Do cultures clash? Evidence from cross- national ultimatum game experiments Journal of Economic Behavior and Organization 64 1 35–48
  • R. Hoffmann 2006 The cognitive origins of social stratification Computational Economics 28 3 233–249
  • R. Hoffmann and J. Y. Tee 2006 Adolescent-adult interactions and culture in the ultimatum game Journal of Economic Psychology 27 1 98 - 116
  • R. Hoffmann, C. G. Lee, V. Matheson, and B. Ramasamy 2006 International women’s football and gender inequality Applied Economics Letters 13 5 999–1001
  • R. Hoffmann, C. G. Lee, B. Ramasamy, and M. Yeung 2005 FDI and pollution: A Granger causality test using panel data Journal of International Development 17 3 311–317
  • S. Ashby, S. H. Chuah, and R. Hoffmann 2004 Industry self-regulation: A strategic perspective on voluntary compliance The International Journal of the Economics of Business 11 1 91–106
  • R. Hoffmann, C. G. Lee, and B. Ramasamy 2004 Olympics success and ASEAN countries: Analysis and policy implications Journal of Sports Economics 5 262–276 
  • R. Hoffmann, C. G. Lee, and B. Ramasamy 2003 Shocks to Malaysia’s exports: Temporary or permanent? Journal of Asia - Pacific Business 5 1 19–31
  • R. Hoffmann, C. G. Lee, and B. Ramasamy 2002 Public policy and olympicsuccess Applied Economics Letters 9 545–548
  • R. Hoffmann, C. G. Lee, and B. Ramasamy 2001 The socio-economic determinants of international soccer performance Journal of Applied Economics 5 2 253–272
  • R. Hoffmann 2001 The ecology of cooperation Theory and Decision 50 2 101–118
  • R. Hoffmann 2001 Mixed strategies in the mugging game Rationality and Society 13 2 205–212
  • R. Hoffmann 2000 Twenty years on: The evolution of cooperation revisited Journal of Artificial Societies and Social Simulation 3 2
  • R. Hoffmann 1999 The independent localisations of interaction and learning in the repeated prisoner’s dilemma Theory and Decision 47 57–72
Web
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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.