Robert Hoffmann

Robert Hoffmann is a Professor of Economics in the School of Economics, Finance and Marketing at RMIT University in Melbourne, Australia and the chair of its Behavioural Business Lab.

Rob graduated with a PhD in Economics from the University of East Anglia in 1996. He was previously Assistant and then Associate Professor at Nottingham University Business School before coming to RMIT in 2014 as Professor of Economics.

The increasing internationalisation of higher education has provided Rob with significant cultural literacy and experience of academic leadership during secondments from his home institution (Malaysia, China and Singapore). Rob's leadership experience includes leading accredited and internationally recognised MBA programmes in the UK and Asia. He has also been head of two research centres and Deputy Director of Nottingham University Business School's Malaysia Campus as well as Academic Director of RMIT Singapore.

His teaching interests include applied microeconomics for business, game theory, organisational and behavioural economics. He has particular expertise in executive MBA teaching. Rob was the 2007 recipient of the UK Higher Education Academy's Award for Outstanding Teaching in Economics.

Rob has been active in teaching and programme development. He developed a series of behavioural economics and business psychology courses and minor suites at MBA and undergraduate level at different institutions.

Rob's research areas are in behavioural economics. Most of his work deals with decision making in social and strategic situations. He is particularly interestedhow culture, religion and other social identities affect how people interact. His research has attracted significant amounts of funding from governmental agencies and research councils in the UK, the US, and Australia.

Behavioural and Experimental Economics