STAFF PROFILE
Dr Deborah Wise
Position:
Senior Lecturer, Public Relations
College / Portfolio:
Design and Social Context
School / Department:
DSC|School - Media & Communication
Phone:
+61399256326
Email:
deborah.wise@rmit.edu.au
Campus:
City Campus
Contact me about:
Research supervision
Deborah Wise is a Senior Lecturer in Public Relations and the Program Manager for the Bachelor of Communication, Public Relations.
Deborah Wise is a Senior Lecturer in Public Relations and the Program Manager for the Bachelor of Communication, Public Relations at RMIT. Her research primarily investigates strategic positioning in Public Relations (PR) and her research interests range from investigating PR as a professional practice, through to how PR operates as pervasive societal phenomenon. Much of her work focuses on the degree to which power is wielded and how legitimacy is socially constructed in adopting and assigning particular discursive positions in the quest to achieve an entity's desired strategic outcomes.
View Deborah's other profiles:
Grants:
- Planning for a safe and sustainable community, Chief Investigator, 16 May 2022 (0200323377). $10,000 awarded
- Why join a sustainable neighbourhood group? An examination of the motives of group members in Lake Macquarie, Chief Investigator (0200320947). $7,500 awarded
- New Colombo Plan Mobility Scheme, Chief Investigator. $60,000 awarded
Other publications:
- James, M & Wise, D (pending), 'Positioning in strategic communication' in, The International Handbook of Positioning Theory, M McVie, L van Langenhove, C Brock, and B Allesoe (Eds.), Routledge, UK.
- Wise, D 2014, ‘The HPV school vaccination factsheet: communicating risks and benefits’, in T. Jacques, Issue and Crisis Management, Oxford University Press, Oxford.
- Wise, D & James, M 2012 ‘The HPV school vaccination program: a discourse analysis of the information provided to parents about the product and the program’, Public Communication Review, 2, 1, pp. 3-15, DOI: 10.5130/pcr.v2i1.2179
Panels/keynotes:
- 'The Transformation of Digital Technology and its impact on Human Communication’, Keynote speaker ‘2nd Brawijaya Communication International Conference, University of Brawijaya, 26-28 October 2022.
- ‘Teaching innovation, creativity, and transformation in PR/Communication for a post COVID-19 world’, Asia Pacific Public Relations Research & Education Network (APPRREN) Symposium, National University of Singapore, 10-11 February 2022.
Deborah is available to supervise in the areas of public relations and strategic communication, with a focus political and health communication, sustainability. public diplomacy, and digital communication.
- B. Comm. (Hons.). PhD.
Prior to taking up a full-time academic position in 2016, Deborah held senior public relations roles and she brings this experience to her research and teaching. Currently Deborah is working with a Melbourne-based communication consultancy firm to develop and deliver a political advocacy campaign.
- Why join a sustainable neighbourhood group? An examination of the motives of group members in Lake Macquarie. Funded by: Lake Macquarie Environment Research Grants from (2020 to 2021)
- Jackson, M.,Chorazy, E.,Sison, M.,Wise, D. (2022). Public relations ethics in the 21st century: a state-of-the-field review In: Journal of Communication Management, 26, 294 - 314
- Wise, D. (2019). An Analysis of the Strengths and Weaknesses of Applying James’ (2014) Framework for Intentional Positioning in Public Relations In: Papers on Social Representations, 28, 1 - 27
- James, M.,Wise, D.,Van Langenhove, L. (2019). Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot In: Papers on Social Representations, 28, 1 - 30
- Wise, D. (2015). Positioning PR: an Analysis of the Representation of Public Relations in Australian Political Speeches In: Asia Pacific Public Relations Journal, 16, 90 - 106
- Wise, D.,James, M. (2013). Positioning a price on carbon: Applying a proposed hybrid method of positioning discourse analysis for public relations In: Public Relations Inquiry, 2, 327 - 353