Keeping the lights on: Reimagining Melbourne's Economy

Are you ready to adopt a growth mindset and reactivate your business in 2021? Join us for this interactive, dynamic webinar where industry and academic experts will discuss innovative approaches and opportunities that enable businesses to develop their roadmap to recovery in the new economy.

Our vision

Activating the future of small business in the city of Melbourne

As business practitioners who have first-hand experience with the challenges of transforming a business in tough economic times, we have the tools and knowledge to help you achieve future success in your business.  

We will cultivate a collaborative space where visionaries and small business entrepreneurs will define their future vision and work with influential industry sectors to create a new age in Melbourne. 

Interactive ideation collaboration to get practical

A space of connection will follow as multiple creative project hubs will be facilitated where we will capture the opportunities, challenges and needs to reactivate Melbourne's economy.  

Value, impact and purpose

Expect to walk away with valuable new ideas and clear, practical steps to grow your business. We will have special collateral designed only for participants, so make sure you attend.  

Keynote speaker lineup


Michelle Redfern

Managing Director and Founder at Advancing Women in Business & Sport 

Michelle is the founder of Advancing Women, an enterprise providing research and advisory services on equality, inclusion and gender diversity. She is co-host of A Career that Soars! the founder of women's network Women Who Get It and co-founder of CDW (Culturally Diverse Women and Workforces) 

Michelle is an experienced Non-Executive Director with Board and advisory roles in the finance, sport, for purpose and supply chain sectors. She is a proud Ambassador for Honour a Woman, Flexible Working Day and Girls Uniform Agenda. She has held executive leadership roles at ASX & FTSE listed companies NAB, Telstra and Serco during her 30-year corporate career. 

Michelle is a Graduate of the AICD, holds an Executive MBA (Distinction) and holds various accreditations in organisational diversity and coaching. Michelle is an in-demand speaker and is a regular contributor to the discussion about equality and inclusion in sport and business workplaces. 

Philip Zajac

Executive Director at Erdigroup 

Philip is the CEO of the Erdi Foundation, the Philanthropic arm of the Erdigroup, an Australian-based hotel company, with hotels in Melbourne Sydney and Brisbane, of which he is the Executive Director. The Erdi Foundation supports local Australian causes both Non-Jewish and Jewish and causes in Israel. 

Philip is deeply involved in community organisations and charities and enjoys cycling. 

Philip is married and has three children. He is a constant traveler to Israel and a true lover of Israel. 

Danielle Storey

Chief Executive Officer at Eastern Innovation Business Centre (EIBC) 

A leader in the Australian business ecosystem, Danielle helps innovators, businesses, entrepreneurs and scaling Startups thrive, improve their growth capabilities and networks. Eastern Innovation is the region's innovation centre. It is filled with Founders who are growing ventures across many sectors and who are supported by innovation-savvy professional service providers, R&D providers, government and industry. 

Danielle Storey

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business. - Artwork created by Louisa Bloomer