Join RMIT University's Design Lecturers, Dr. Noel Waite and Marius Foley in a collection viewing of the archive of Alexander Stitt (1937 - 2016). Stitt a graphic designer, writer, animator and illustrator, was best known for community service work produced in collaboration with Phillip Adams, at that time a principal of the Monahan Dayman Adams advertising agency. Stitt was responsible for every character and image produced for the 'Life. Be in it' campaign, which ran from 1975 until 1992. Designed to improve Australians' health through increasing participation in physical and social activities, 'Life. Be in it' proved that social norms could indeed be changed by media campaigns. Ironically, Norm, the fat and friendly couch potato who knew everything and did nothing became the campaign's anti-hero by stalwartly ignoring its message to 'Live more of your life.' Another popular and long-lived Stitt character was Sid the dancing seagull, star of the Slip! Slop! Slap! which Stitt animated for Monahan Dayman Adams and its client, the Anti Cancer Council.
This event is part of Melbourne Design Week 2020, an initiative of the Victorian Government in collaboration with the NGV.
Image credit: Alexander Stitt, Poster titled 'Life. Be in it.: Exercisement, 1975-1977, Gift of Alex and Paddy Stitt, 2010, ©2019 Paddy Stitt
Acknowledgement of country
RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nations on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.