Infosys | UnMarketing in tennis & at the Australian Open– Marketing made with Technology

How Infosys is using data, insights and digital experiences to re-imagine the world of tennis and paving a new wave of marketing in the world of sports sponsorship's that goes beyond brand slapping to create true value for partners.

About this Event

Find out how Infosys is using data, insights and digital experiences to re-imagine the world of tennis and paving a new wave of marketing in the world of sports sponsorships that goes beyond brand slapping to create true value for partners.

Infosys is the official digital innovation partner for Roland-Garros, ATP, Australian Open and the International Tennis Hall of Fame. In the past 7 years, Infosys has relied on its digital expertise to provide numerous immersive experiences for fans, players & media to enjoy the game in new ways. The session will cover how the hero of this tennis program has been the technology itself and that has carried the messaging and campaigning around the tennis program for the brand.

Gain insights into how Infosys has leveraged the sport of tennis and it's core business capabilities to develop the largest marketing platform in the history of the brand and also deliver true value to stakeholders.

What's in it for me?

Get a chance to learn how Infosys has curated a new age of sports marketing and has changed the status quo in the world of sponsorships. 

Learn about some of the cutting edge technology available to players, fans and the media teams at Australian Open and some of the biggest international tennis events.

Ask questions and build knowledge to enable you to stand out!

Meet the Speaker

Dhruv Kanal, Marketing Manager

A marketing specialist with 9 years of experience who has built the Infosys Tennis Program grounds up, collaborating with technology teams to create digital innovations in tennis and also in delivering flagship events for the brand across the world.

About Infosys

Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation.

With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.

Find out more about Infosys's digital innovation at the Australian Open here.

Careers at Infosys

This session will touch on employment opportunities at Infosys.

You can find out more about their career opportunities here

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Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business - Artwork 'Luwaytini' by Mark Cleaver, Palawa.

aboriginal flag
torres strait flag

Acknowledgement of country

RMIT University acknowledges the people of the Woi wurrung and Boon wurrung language groups of the eastern Kulin Nation on whose unceded lands we conduct the business of the University. RMIT University respectfully acknowledges their Ancestors and Elders, past and present. RMIT also acknowledges the Traditional Custodians and their Ancestors of the lands and waters across Australia where we conduct our business.