Alan Tapp's bio:
Alan Tapp is Professor of Social Marketing at Bristol Business School, UWE (Professor Alan Tapp - UWE Bristol). Alan was the founder and Director of the Bristol Social Marketing Centre, A former international athlete (Alan was GB indoor champion for 60mH in 1986), Alan now works on public opinion and behaviour changes relating to travel and health in particular driver behaviour, car use, physical activity, in particular cycling, and more recently Covid work. Alan has attracted funding of £3m and is a regular expert advisor to the UK and Welsh Governments. He is currently consulting on behavioural science to the Welsh Government and Local Authorities in the Southwest.