Event details Event cancelled
The School of Economics Finance and Marketing is delighted to present a two-day symposium on Wicked Problems in Consumer Research.
Wicked Problems refer to issues in society that are particularly difficult to solve due to the problems being based on contradictory, incomplete or changing information. Typically, wicked problems do not have definitive formulation, they are never solved but rather become better or worse, they are each unique but also symptoms of other problems, they morph constantly and constraints and resources for solutions change over time (Rittel and Webber, 1973). As Churchman (1967) put it, ‘wicked problems do not show their teeth before they bite’. In this way, wicked problems become regularly ignored in academic research simply because they may be too complex, but it is often these wicked problems that have the greatest interest and impact on society.
This symposium looks to introduce the importance of studying wicked problems in consumer research.The hosting institution is RMIT University, Melbourne Australia. The symposium is being jointly sponsored by the School of Economics Finance and Marketing at RMIT University and Association for Consumer Research (ACR).
We intend to adopt the style of Transformative Consumer Research conference in terms of a dialogical symposium. The Dialogical symposium style offers greater flexibility in its delivery and also has been shown to be more successful in creating new research streams and research collaborations when compared to a standard presentation-based conference. Here, researchers are assigned to small groups or “tracks” focused on a particular social issue. Thus instead of making formal research presentations, conference participants will primarily engage in roundtable discussions, helping to critique and enhance one another’s research ideas and programs.
The two day symposium comprises a keynote address by Professor Julie Ozanne, and hands on sessions on discussing, identifying, conceptualizing, and writing up of given wicked problems in consumer research. We have secured a special issue of the Journal of Social Marketing for each of the tracks to present a short research piece on what makes the problem a wicked one (subject to normal peer review processes).
- Dr Kaleel Rahman, RMIT University
- Associate Professor Ekant Veer, University of Canterbury
- Associate Professor Helene Cherrier, RMIT University