Research with impact – reality or rhetoric? More than ever marketing academics are challenged to demonstrate the impact of their research.
The School of Economics, Finance and Marketing at RMIT University invites you to attend the 2017 ANZMAC Conference in the ‘World’s most liveable city’, Melbourne, Australia. We are excited to host the 2017 ANZMAC conference and to help start a conversation around how our academic community can demonstrate impact and have a positive influence.
ANZMAC 2017 encourages scholars to submit research that emphasises the ‘so what’ in their research and demonstrates a clear understanding of the influence that their research has on business and society. ANZMAC 2017 will provide a forum where scholars engage in a robust conversation on the impact of their research and of marketing in general.
Conference co-chairs: Professor Mike Reid, Professor Linda Brennan, Dr Linda Robinson
Doctoral colloquium co-chairs: Associate Professor Ingo Karpen, Dr Bernardo Figueiredo
|Paper submission opens||29 May 2017|
|Paper submission closes||30 June 2017|
|Early-bird registration closes||16 October 2017|
|Doctoral Colloquium||2 - 3 December 2017|
|Conference||4 - 6 December 2017|
Dr Linda Robinson
Dr Linda Robinson is a senior lecturer in RMIT's School of Economics, Finance and Marketing.View profile Dr Linda Robinson
Professor Linda Brennan
Linda Brennan is a Professor in the School of Media and Communication at RMIT University. Her research interests are the use and abuse of advertising and social marketing for social change.View Profile Professor Linda Brennan
Doctoral colloquium co-chairs
Associate Professor Ingo Karpen
Dr Ingo Karpen is an Associate Professor in RMIT's School of Graduate Business and Law.View profile Associate Professor Ingo Karpen
Dr Bernardo Amado Baptista De Figueiredo
Bernardo Figueiredo is a lecturer in the School of Economics, Finance and Marketing, at RMIT University in Australia.View Profile Dr Bernardo Amado Baptista De Figueiredo
Sponsorship is critical to the success of the conference. Thanks to our wonderful conference sponsors we are able to attract high quality speakers and keep registration costs to a level which encourages the participation from a broad range of academics and practitioners.
Supporting the Conference as a sponsor will provide your organisation with a range of benefits and the opportunity to raise your profile of your organisation.
For more information on sponsoring ANZMAC 2017 please contact Dr Linda Robinson (email@example.com).
Melbourne Tullamarine Airport is located 22km from City Centre. From the airport it is an easy 20 minutes taxi or Skybus shuttle service to the CBD. A taxi ride will cost approximately AUD 50-60 to the CBD and the 24/7 Skybus will cost approximately AUD 18. Visit Melbourne Airport to find out the transportation options.
Named the world’s most liveable city for the fifth year running (The Economist, 2016), Melbourne is a city full of garden, historic architecture, art galleries, laneways and world-class dining. Discover Melbourne more at the Visit Victoria website.
Several accommodation options are suggested below for their proximity to the conference venue. Be sure to book your accommodation as early as possible. We have secured a discount rate with the following hotels:
Swanston Academic Building
Building Bridges and Co-creating Value
Consistent with the overall theme of the ANZMAC conference (impact), the objective of the doctoral colloquium is to refocus students attention from an individual to a more systemic perspective, where doctoral students understand their roles and possibilities for co-creation of value. The new academic environment demands that HDR students possess not just deep disciplinary knowledge but a keen ability to operate effectively across disciplinary, social and cultural boundaries.
To help you achieve this goal, we will focus on three principles: connections, scholarship and impact. First, we will help you understand how and why building connections is so important in today's academic environment. Second, we will help you understand what you need to do to take your scholarship to the next level. Third, we will discuss how to increase the impact of your work and explain why it is important to start early. Together, these three principles will enable you thrive through collaboration.
This track examines how consumers evaluate, use, and respond to products, services, or ideas. We welcome submissions on a range of topics, including but not limited to: attitude formation and change, automatic processing, cognitive and affective determinants of behaviour, consumer-brand relationships, consumer choices and consumption behaviour, family and group decision processes, persuasion and messaging appeals, pricing effects, and public policy issues. Both empirical and conceptual submissions are welcome, but all submissions must have the potential to inform marketing theory and practice.
- Dr Foula Kopanidis, RMIT University
- Dr Gavin Northey, University of Auckland
- Dr Josh Newton, Deakin University
Consumer Culture Theory
The Consumer Culture Theory track invites submissions that examine consumption from a social and cultural point of view. We welcome research from a diverse array of research approaches, and methodological and theoretical orientations in investigating various aspects of consumer culture phenomena including the dynamic relationships between consumer actions, the marketplace, and cultural meanings.
Digital Marketing and Social Media
Technology has infiltrated every area of marketing, from marketing communications through to marketing research, in every industry sector. As such, this track will present papers on a wide range of marketing issues. We welcome papers utilising a wide range of methodologies, including Netnography, Big Data Analytics, Click-Stream Modelling, as well as more traditional approaches. What every paper will have in common is a discussion on the disruptive impact of technology on consumer behaviour, and/or marketing strategy and tactics. An example of some disruptive technologies are Search Engines, Social Media, Mobile, Virtual Reality, Neuromarketing, the Internet of Things, and many others.
Industrial and Business Relationship Marketing
Industrial and business-to- business marketing encompasses many of the key challenges facing companies of all sizes in the increasingly competitive environment of the 21st century. Such issues include attracting and retaining profitable business partners, adding value to organisational processes, design and innovation, business solutions, industrial network planning and the optimisation of modern technologies. Submissions on the effects of digitalization within industrial and business relationship marketing processes are particularly encouraged. Examples include the effects of digitization on new and emerging forms of relationships and changes in job functions such as key account management. However, this track welcomes a broad spectrum of submissions that offer new perspectives and insights into any of these areas. Papers may be theoretical, empirical, case or models based in nature.
Innovation and Design
This track welcomes papers on the interrelationships between innovation and design. Prior research demonstrates that innovation (that is, the introduction of new products and services on the market) is an important means to gain and sustain competitive advantage. Prior research also suggests that design in terms of a process to solve problems and design in terms of product/service outcomes such as pleasing aesthetics and effective functionality can influence innovation success. Design as a method can positively affect innovation by offering alternative practices (ways of working), tools and techniques to traditional ways of innovating. Design in terms of outcome can impact customer experiences, influencing both cognitive and affective outcomes. Scholars can submit papers dealing with questions or objectives similar but not limited to how design as a method (for example examining design practices, tools and techniques) or design as an outcome (for example, in terms of appealing aesthetics) influences innovation processes, innovation outcomes and, ultimately, market success.
This track invites papers that address issues relevant to international marketing management and the cross-cultural/national aspects of marketing. Papers focusing on drivers and performance outcomes of international marketing strategies in export marketing and international trade, and papers examining these issues within the context of a firm’s international operations are particularly encouraged. Topics could include international marketing strategy, international branding, international customer relationship management, international advertising practices, cross-cultural consumer behaviour, emerging and frontiers markets, as well as other topics that have international marketing implications.
Macromarketing and Marketing and Public Policy
Macromarketing examines issues at the nexus of marketing and society, such as the operation of markets and marketing systems, stakeholder well-being, environmental sustainability, ethics, socio-economic development and quality-of-life. Macromarketers are attentive to important social problems, how they are affected by marketing and how society influences the conduct of marketing. This entails a consideration of both the opportunities and shortcoming of marketing, whether intended or unintended. The interests of public policy scholars nicely dovetail those of macromarketers. In addition, marketing and public policy scholars examine the role of marketing and its relation to policy decisions and regulatory actions.
Marketing communications aim to stimulate demand or behaviour change via the creation of awareness and preferences for market offerings or ideas. Marketing communications and advertising tools can be directed at buyers, users, distributors, employees, and others in order to achieve a variety of communication and marketing performance objectives. Sales promotion, one tool of marketing communications, involves the use of incentive- oriented tools to stimulate sales such as price promotions, contests, loyalty programs, dealer incentives, cooperative promotions, and point of sale promotions. This track particularly invites papers that investigate innovative theories and practices in marketing communications and advertising, and performance evaluation.
In times of changes (e.g., growth in global job opportunities, variations in government policies on education, technological disruptions, industry concerns on student employability), students increasingly demand for learning experience that is resource effective yet rewarding and impactful. This requires marketing educators to adapt and innovate the learning journey with students, industry partners, and peers. Papers submitted to this track can be on any topics related to the education of the next generation of marketers, including flipped classroom, learning co-creation, learner engagement, work integrated learning, e-learning, peer-to-peer learning, the impact of social media, and the global context of marketing education.
Marketing Theory and Research
This track will consider all methodological and analytics papers dealing with academic and practice-oriented marketing research. The track is open to both qualitative and quantitative approaches. Topics can range from those that examine the theoretical and managerial value of research information to data collection, data base management, instrument development and testing, qualitative methods, quantitative and analytic methods for measurement, and model testing.
Retailing and Distribution
Product and service assortments and their availability levels should meet the needs of customers in the target market. Retailing involves providing goods and services to final consumers, while distribution involves the creation of product and service availability through marketing channels. This track will consider all traditional and innovative aspects of retailing and distribution including retail assortment management, retail store location and design, retail operations and retail customer support services, shopper behaviour, store branding, experiential retailing and store atmospherics, multichannel retailing, e-retailing, and ethics and corporate social responsibility issues related to retailing. This track will also consider papers on channel design and managing relationships with channel participants.
Services are an integral part of the global economy and tend to contribute to a significant degree to the GDP in countries worldwide. This track seeks submissions related to services and services marketing topics. Manuscripts may be conceptual or empirical in nature and may use diverse methodological approaches. Topics appropriate for this track could include, but are not limited to: customer co-creation of value, the role of (wearable) technology in service settings, customer journey and customer experience in an omni-channel environment, service design in service encounters, customer/frontline employee interactions, transformative service research and customer wellbeing topics, and service innovations.
- Dr Sven Tuzovic, Queensland University of Technology
- A/Prof Jörg Finsterwalder, University of Canterbury
For social marketers impact is real and can be communicated as soon as successful projects are in field. When delivered well social marketing impacts individuals, their families and can deliver social and economic changes benefitting the wider community. The social marketing track seeks submissions showcasing social marketing’s ability to impact individuals, families, practices and wider society.
Sports and Leisure Marketing
Sport and leisure contribute socially, culturally and psychologically to the fabric of nations who see recreational involvement as critical to health, well-being, and quality-of-life. Submissions to this track are welcome across the broad base of sport and leisure marketing, including both the marketing of, and through, sport (at all levels of engagement); as well as the marketing of leisure and recreational pursuits from all stakeholders.
- A/Prof Con Stavros, RMIT University
- Dr Girish Prayag, University of Canterbury
- Dr Chris Chen, University of Canterbury
Strategic Marketing and Branding
This track invites conceptual and empirical papers on contemporary issues in both strategic marketing and branding. Topics include, but are not limited to; strategic marketing initiatives that are aimed at gaining competitive advantage such as new product and service development, market and other forms of learning capabilities that will facilitate such initiatives, and entrepreneurial marketing strategies that will enable resource-constrained firms to outperform their competitors. Branding will cover issues such as; brand experience, consumer-brand relationships, brand authenticity, brand extensions, and the impact of globalisation and technology on branding strategy and practice.