Professor Linda Price is the Philip H. Knight Chair and Professor of Marketing at the University of Oregon.
She has served as President of the Association for Consumer Research and currently serves as President of the American Marketing Association Academic Council. She also serves on the Board of Governors’ for the Academy of Marketing Science. She has served on the Advisory Board for the Journal of Consumer Research, served on the inaugural Consumer Culture Theory Board, and currently serves on the Advisory Board for the Journal of the Association for Consumer Research
Linda’s theory and research is published in leading marketing and social science journals including Journal of Marketing, Journal of the Academy of Marketing Science and Journal of Consumer Research, and combines qualitative and quantitative methodologies to examine consumer identity and adaptation, social influence and network interactions, and how consumers’ emotions and imaginations enrich, distinguish and give agency to their lives.