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Laurent Marti, University of St. Gallen, Switzerland, presents â€˜Entrepreneurial prototyping: The referential dynamics of venturing processes in the creative industries’
About the event
This seminar attempts to advance our theoretical understanding of entrepreneurial processes in the creative industries, in which the presenter will emphasize some core characteristics (e.g. material-aesthetic production) of the creative industries, which have only rarely been taken into account in previous studies. He draws on strands of actor-network theory and phenomenology to better account for these characteristics and suggest that companies in the creative industries strive towards a distinct, workable style – a network of references, which guides and is shaped in practice. He asks the question of how such a network of references is collectivized and therefore analyse the referential dynamics of an avant-garde music ensemble, which transformed over the course of several years from a local chamber orchestra into a globally acting music theatre company. Findings suggest, that the collectivization of such networks can be best understood as a process of entrepreneurial prototyping: an open-ended versioning (of the enterprise) with temporary closures (with the venturing of new products). The presenter will use audio-visual data to present and discuss some selected modes of entrepreneurial prototyping.
About the presenter
Laurent’s research focuses on organizational processes in the creative industries. He has conducted several qualitative case studies on creative industry enterprises, from large technology companies to experimental arts collectives. Thereby, he has also applied and published on audio-visual research methods. Laurent has presented his research at various international conferences and while teaching master courses at arts/design schools. As a visiting researcher at RMIT he is currently completing his PhD in organization studies (School of Management, University of St. Gallen, Switzerland).
This seminar is organised by the Centre for Sustainable Organisations and Work.
It is a part of the Sustainability Seminar Series that explores critical debates and issues from a diverse range of disciplines in order to deepen our understanding of people in the context of significant social, economic and organisational change. The series is connected by Centres’ key research themes: Work, Sustainability and Organisations, and Globalisation.
Registration and bookings
Email firstname.lastname@example.org By 5 pm Wednesday, 18 March, 2015