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Content, Context and Co-Creation After the Decline of Print Media
Join Ralf Blomqvist, Founding Partner of Main Dialog and Misha Ketchell, Managing Editor of The Conversation as they discuss: What happens when customers disrupt an entire industry?
Rapidly changing consumption habits are forcing newspaper companies across Europe to question business models, products and practices that kept them successful for decades. Fuelled by a social media explosion and empowered by mobile technology, most consumers now face an abundance of choice in terms of news and media consumption. In a commoditised media landscape, where everybody can publish and distribute content, old notions of customer needs and the role of “news” need to give way for emerging thought models on co-creation and context-driven development.
Ralf Blomqvist will draw from his experience as senior advisor to several leading Nordic media companies to deliver a talk reflecting on recent developments in Northern Europe and depict a way forward for an industry that almost lost touch with its customers.
Ralf Blomqvist is founding partner at Main Dialog, a Swedish management consultancy focusing on customer strategy and communications development. He co-authored the first Nordic book on Relationship Marketing (Relationsmarknadsföring) in1993 and has written several other books on customer relationships.
Misha Ketchell is Managing Editor of The Conversation, a news and analysis site written by researchers and academics. He was previously editor of Crikey, founding editor of The Big Issue Australia, editor of The Melbourne Weekly and a reporter and feature writer on The Age. More recently he's worked as a researcher and producer on ABC TV's Media Watch, The 7:30 Report and online at The Drum.