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A lecture on Tackling the challenges of Idea Management by Jan van den Ende, a professor in the management of technology and innovation from the Rotterdam School of Management, Erasmus University.
Ideas matter for innovation. Thus, large firms–such as Allianz, Ericsson, DHL, GE, and Shell–use idea management programs to fertilize, capture, mature, evaluate, and manage ideas from internal and external sources to introduce innovation, be it new processes, new products, new services or new business models.
Nevertheless, the proper management of ideas is far from clear-cut.
Ideas come up erratically, and stimulating employees to improve ideas and to submit them to an idea management system is a challenge to many companies. Idea management activities may result in large quantities of low quality ideas, or in a lack of ideas due to low employee motivation for these activities. These problems are even more pronounced in external idea management activities (crowdsourcing).
Professor van den Ende will present results of recent research projects on idea management in two large multinationals, a US-based crowdsourcing initiative and a paper on a recent network study in idea management. The study took a dynamic perspective and investigated the eects of employee networks on the quality of ideas, and the eects of the outcomes of the ideas (accepted, rejected) on subsequent network formation.
Professor Jan van den Ende
Jan van den Ende is a professor of management of technology and innovation at Rotterdam School of Management, Erasmus University (RSM) and holds the International Chair of Management, LUISS Universita Guido Carli, Rome, Italy. His field of expertise is the development process of new products and services in firms. His current research interests include firm-internal and -external idea management, control of NPD projects, design management and sustainable innovation.
Jan van den Ende has published in numerous journals including Organization Science, Journal of Management Studies, Harvard Business Review, Journal of Product Innovation Management and Research Policy. He teaches in MBA and Executive Education for firms such as ING, ASML, Friesland Campina, IFF and Daimler. Van den Ende holds a PhD from Delft University of Technology.