RMIT's School of Economics, Finance and Marketing presents Professor Gavan J. Fitzsimons from Duke University’s Fuqua School of Business for a free public lecture.
For many years, researchers (both economists and psychologists) have largely assumed that consumers are conscious decision making machines.
In this talk, I'll present a wide variety of evidence that directly challenges this assumption and suggests that in many consumption situations we are guided by both stimuli and processes that occur outside our conscious awareness.
At times, such effects can be highly adaptive and functional, while in other settings they can be harmful and even destructive.
About the speaker:
Gavan J. Fitzsimons is the R. David Thomas professor of marketing and psychology at Duke University’s Fuqua School of Business.
His research focuses on understanding the ways in which consumers may be influenced without their conscious knowledge or awareness by marketers and marketing researchers, often without any intent on the part of the marketer.
His work has been published in numerous academic journals such as the Journal of Consumer Research, Journal of Marketing Research, Marketing Science, and Management Science.