Communicating social change and the sustainable development goals: Challenges and opportunities.
RMIT Foundation and RMIT School of Media and Communication present a public lecture by International Visiting Fellow, Professor Jan Servaes.
The field of Communication for Development and Social Change has changed during its lifetime of more than half a century and will continue to do so. Its evolution to this point leads to a need for a forward-looking understanding of potential pathways.
After briefly summarising the past of Communication for Development and Social Change, we identify the roadmap for the future of Communication for Sustainable Social Change, and assess communication and culture within the framework of the Sustainable Development Goals.
We look at some of the key purposes, functions and approaches needed to steer communication for sustainable social change.
Some questions appear paramount: which communication approaches and strategies are sustainable? How do you analyse the impact of communication for social change? What kinds of competencies (skills, knowledge and attitudes) would a communicator/'leader' in this area need to possess or obtain?
We intend to address these issues in a comparative way, drawing on past experiences and insights within professional and academic contexts. In this way, we hope to arrive at concrete recommendations for future improvements in Communication for Development and Social Change.
About the speaker
Jan Servaes (PhD) is UNESCO Chair in Communication for Sustainable Social Change. He has taught International Communication and Communication for Social Change in Australia, Belgium, China, Hong Kong, the United States, The Netherlands, and Thailand, in addition to several teaching stints at about 120 universities in 55 countries. He was, until June 2016, Chair Professor at the CIty University of Hong Kong. Editor in Chief of Telematics and Informatics: An Interdisciplinary Journal on the Social Impacts of New Technologies, Editor of the Lexington Book Series Communication, Globalization and Cultural Identity and the Springer Book Series Communication, Culture and Change in Asia, Jan is well known for his ‘multiplicity paradigm’ in Communication for Development. One World, Multiple Cultures (1999).