Attend our public seminar series on Language and Culture, presented by RMIT Global and Language Studies.
Ana Maria Ducasse is a Senior Lecturer in Spanish Studies at RMIT University. Her work builds on initial teaching experience of mother tongue maintenance for the secondary-aged recent arrivals from Spanish speaking countries, and adult travellers' Spanish.
She was an International English Language Test System (IELTS) assessor for 10 years, resulting in her main research focus being on oral proficiency assessment and discourse analysis. She has been the recipient of university and external competitive grants and has participated in different funded, internationally competitive research projects e.g. Test of English as a Foreign Language (TOEFL) and IELTS. She has published a book on evidence-based rating scale development for L2 Spanish, and has written chapters in the field of applied linguistics.
Research in applied linguistics has long examined spoken discourse in various domains, including business presentations, which have been studied widely from a discourse perspective. Less widespread in the business domain is the analysis of televised spoken media discourse.
The study explores how persuasion works in goal-oriented discourse in the media, and on television in particular. The persuasion data is taken from a business oral presentation type called a 'pitch'. Intercultural communication is the norm in international business. Hence, exploring how a pitch works in a business context in English, in contrast with Spanish, contributes to a body of knowledge on cross-cultural communication persuasion, specifically in the context of the business pitch.
Alexander, Buehl and Sperl (2001) call for more research to understand the nature of the persuasive process as an imperative, particularly in the information age, in which people are bombarded with visual, oral and written messages. These are accessed daily through various devices and are constructed with the explicit or implicit purpose of altering our fundamental views.
The discourse contrasted is derived from transcriptions of two reality television programs: five men and five women pitching on Tu Oportunidad aired in Spain, and five men and five women on Dragon’s Den in the UK. The methodology contributes to the field with an evolving technique that is refined by coding data from media sources with Genre Theory and Rhetorical Structure Analysis.
The issue is to decipher how best to teach the necessary communication skills business students need to meet real-world standards. The work has application to support international business student education.
- Alexander, PA, Buehl, MM & Sperl, CT 2001, 'The persuasiveness of persuasive discourse', International Journal of Educational Research, vol. 35, pp. 651–674.
Language and Culture Seminar Series (LACSS)
This Series is focused on research in:
1. Language, society, culture, history and politics
2. Applied linguistics, language pedagogy
The Language and Culture Seminar Series (LACSS) is a new forum for RMIT researchers, including HDR students to share their research and engage in cross-cultural dialogues. It is open to anyone interested in the field.
The seminar will run once a month from Sem 1, 2017. If you are interested in presenting please contact Dr. Glenda Mejía (LACSS convenor) at firstname.lastname@example.org.
LACSS is located within the Centre of Global Research (CGR).
Transport and access
Located on the corner of A'Beckett and Swanston Street, catch a City Loop train to Melbourne Central train station or to Flinders Street, from where you can take a connecting City Loop train or Yarra Tram along Swanston Street.
Trams running along Swanston Street include routes 1, 3, 5, 6, 8, 16, 64, 67 and 72.
Visit the Public Transport Victoria website for more information and connecting services in your area.
No on-campus parking is available for visitors, but you’ll find many commercial car parks a short walk away. Metered street parking is also available nearby, but note the time limits and clearway restrictions.