Join Dr Jim Penman (Owner and CEO of Jim’s Group) in conversation with Dr John Lenarcic (RMIT School of Business IT and Logistics) for another extra special Designa Monologues event this month.
Dr Jim Penman started a part-time gardening business while earning his PhD in history at Latrobe University. He launched a full-time mowing business in 1982 with a $24 investment.
He originally aimed only at taking on subcontractors, but his business grew and he gradually began to specialise in the building up and selling of lawn mowing rounds. By 1989 he franchised his business, and since then Jim’s Mowing has become the largest franchise chain in Australian and the largest and best-known lawn mowing business in the world.
Jim’s Cleaning was launched in 1994, followed by dog wash, building maintenance, fencing and around 35 other divisions which now operate in Australia, New Zealand, Canada and the United Kingdom. Jim’s Group now has over 3,300 Franchisees and a turnover of approximately $350 million.
Dr Jim Penman is the author of Biohistory: Decline and Fall of the West (Cambridge Scholars Publishing, 2015). This treatise details a new scientific theory into the physiological underpinnings of social change and its probable effects on civilizations.