The third Global Business Innovation Conversation for 2019 will feature a panel of industry experts who will discuss the best practices and key challenges on selling and buying value in business-to-business (B2B) markets.
A panel of value-selling experts will share their insights on how to measure and quantify value in different business sectors, and highlight specific tools and strategies to successfully implement a value-based selling and buying approach.
You will walk away with a unique understanding of how to sell and buy value, and new skills to implement value-based strategies in your business in order to make better deals and increase your profit margin.
The panel of experts will discuss:
- Why selling and buying value is important to Australian companies
- The key challenges to sell and buy value in different industry sectors
- How to implement successful value-based selling and buying strategies
- How companies can develop, facilitate, and manage value-based relationships with their key customers and suppliers
Joona Keränen, Associate Professor, Vice-Chancellor's Senior Research Fellow, RMIT University
Todd Snelgrove, Founding Partner, The Experts in Value
Stephen Kozicki, Principal Partner, Gordian Business
Vassi Krekacs, Head of Pipeline Strategy, Abbvie PTY LD
Dima Ceban, Vice President, Head of Value Advisory and Experience Management Engineering, SAP
*Final panellist TBC*
If you're interested in selling, buying or pricing based on the value you create, don't miss this opportunity.
For more information on the speakers, please visit the website.