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Todd Sampson, TV personality of The Gruen Transfer and CEO of Leo Burnett, talks candidly on how to boost creativity to future-proof your career.
Find out how to be more creative, make innovation your greatest asset to succeed in the world today and tackle the challenges of tomorrow.
Presentation: Power of Creativity
Creativity is one of the last remaining competitive advantages companies have today. This presentation is a celebration of the power of creativity in solving any problem, big, small, social, political, economic or environmental. It works from the premise that 'creativity has the power to change the world, but fear has the power to stop that from happening. The most successful leaders and organisations of the future will be the ones that can successfully balance both.' The presentation is built on real life experience and explores innovative ideas, creative techniques, cultural change and problem solving. It weaves together real stories about the creation of Earth Hour, being a CEO of a leading company and climbing Mount Everest. The consistent take out has been ‘that has inspired me to think differently about how we work and be braver in my decisions’.