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Martin Hawksey and Nico Miceli will discuss learning analytics and Google analytics via Google Hangouts.
Traffic analysis tools for websites are well established, with Google Analytics reportedly having the majority market share used in over 80% of websites with tracking enabled.
As the internet and web technologies have evolved so has the functionality of traffic analysis tools going far beyond pageviews enabling cohort analysis, acquisitions and conversion reporting, and more.
A more recent development is the emergence of Learning Analytics, which focus on the measurement, collection, analysis and reporting of data about learners and their contexts, for purposes of understanding and optimising learning and the environments in which it occurs.
Given the proportion of learning and teaching that now occurs online, this session explores how Google Analytics can be used for Learning Analytics. As part of this we cover Google Analytics tracking and integration techniques including how Google Analytics
can provide custom reporting and enable actionable insight.
Martin is the Chief Innovation, Technology and Community Officer for the Association for Learning Technology in the UK. He has held various advisory roles within the UK educational technology sector for a number of government-funded services. In these roles, he has supported staff in the exploration and adoption of innovative approaches to teaching and learning and has enhanced ways in which members connect. This has included developing and using analytics to provide staff and members with data informed insights.
Trams running along Swanston Street include routes 1, 3, 5, 6, 8, 16, 64, 67 and 72, from which you can connect to the train at Melbourne Central or Flinders Street.
Visit the Public Transport Victoria website for more information and connecting services in your area.